Original listing text, shown exactly as published by the company.
The Role
RevenueCat sits at the center of the app economy. Thousands of apps rely on our infrastructure, and our data and perspective on the market are unlike anyone else's. But having great insights isn't enough – we need to show up consistently with a clear, opinionated voice that developers, founders, and the broader industry trust and pay attention to.
We're hiring a Content Marketing Manager, Narrative & Comms to own how RevenueCat shows up in the world. You'll shape our point of view on the app ecosystem, write the pieces that establish our voice, and make sure our best work gets in front of the right people – through social, outreach, selective media, and smart distribution. When Apple changes its fee structure, when a new platform policy reshapes the market, when we launch something important – you're the person who makes sure RevenueCat has something sharp to say and that it actually travels.
You'll work as part of a small, collaborative content team – alongside colleagues who own editorial, podcast and video, customer storytelling, and data-driven research – as well as cross-functionally with product marketing, leadership, and the broader marketing org. Your lane is clear: you own RevenueCat's narrative, voice, and external presence. The rest of the team creates great content; you make sure RevenueCat shows up with a consistent, sharp point of view across everything we do and say.
This is for someone who thinks in narratives, not just blog posts. You have strong opinions about what's happening in the app ecosystem, you write with speed and clarity, and you understand that great content marketing means having a genuine point of view – not just producing content.
What You'll Be Responsible For
- Industry Commentary & Reactive Content: When something happens in the app ecosystem – policy changes, platform moves, monetization shifts, regulatory developments – you write or commission RevenueCat's response. You produce a steady stream of original commentary that establishes RevenueCat as the company with the sharpest perspective on the app economy. You don't just report what happened; you explain why it matters and what developers should think about next.
- Company Communications & Amplification: Own RevenueCat's external voice and outreach for company moments and major content drops. When RevenueCat-the-company needs to say something – a product announcement, milestone, policy position, or executive thought leadership piece – you write it. You work closely with product marketing to amplify major product launches beyond the launch blog, connecting them to the broader ecosystem narrative. When a major report or research piece drops, you own the promotional narrative and outreach – selective media, influencer seeding, newsletter pitches, podcast mentions.
- Social Voice & Presence: Write the opinionated, point-of-view-driven social content that builds RevenueCat's reputation – industry commentary, takes on ecosystem developments, and narrative framing for major moments. You're not managing the day-to-day social calendar or scheduling promotional posts; you're the person who writes the posts that make people follow RevenueCat because we have something worth saying.
- Voice & Narrative Consistency: Be the person who makes sure everything RevenueCat publishes sounds like RevenueCat – opinionated, developer-first, genuinely useful, never generic B2B marketing. Not a gatekeeper, but the person the team looks to when they want to make sure something lands right.
What Success Looks Like
Within the first month, you'll
- Get up to speed on RevenueCat's voice, editorial standards, and how we talk about the app ecosystem.
- Build working relationships with the content team, product marketing, and leadership.
- Publish your first reactive piece in response to an industry development.
- Audit RevenueCat's current social presence and identify opportunities to sharpen the voice.
Within the first 3 months, you'll
- Establish a repeatable cadence for industry commentary that positions RevenueCat as a trusted, opinionated voice.
- Extend the reach of at least one major product launch beyond the launch blog – product marketing owns the positioning and announcement; you own how it travels externally.
- Start building RevenueCat's social voice into something people actively follow for perspective, not just product updates.
- Write your first company communication (announcement, milestone, or policy position).
Within the first 6 months, you'll
- Be the go-to person internally for "how should we talk about this?" – whether it's an industry development, a product launch, or a company moment.
- Have a proven process for turning ecosystem news into published RevenueCat commentary within 24–48 hours.
- Own the amplification and outreach strategy for at least one data-driven report or research piece, working with the Insights & Research Manager and Integrated Marketing Lead to maximise its reach.
- Show measurable growth in RevenueCat's social engagement and follower quality.
After 12 months, you'll
- Have established RevenueCat as one of the most-cited and most-followed voices in the app economy.
- Own a clear, repeatable playbook for company communications, product launch amplification, and industry commentary.
- Be a trusted internal and external voice on how RevenueCat shows up in the world.
- Show clear impact on brand authority, audience growth, and content reach.
What We're Looking For
- 7+ years of experience in content marketing, brand communications, editorial, or a related role that required both strategic thinking and hands-on writing.
- Exceptional writing skills. You can write a sharp, opinionated industry take as well as a polished company announcement. Your portfolio shows range and voice.
- You already follow the app ecosystem, developer tools, or a related B2B/tech space closely. You have opinions about what's happening and why it matters.
- A narrative mindset. You think about how a company's story gets told across every touchpoint – not just individual pieces of content.
- Experience with content distribution and amplification. You've thought about how to make content travel, not just how to create it.
- Comfortable interpreting data and research findings. You won't be generating the analysis, but you need to understand it well enough to turn it into a compelling narrative, a sharp social post, or a pitch that lands.
- Strong editorial judgment. You know what's worth responding to and what isn't. You can move fast without sacrificing quality.
- Are comfortable working with AI tools to accelerate research and drafting, while knowing where human judgment can't be replaced.
Ideally You
- Have experience owning a company's external voice or brand narrative at a B2B or developer-focused company.
- Have worked in or closely with comms, PR, or brand marketing – but you're not a traditional PR person. You understand earned attention comes from having something worth saying.
- Have experience building a social presence that's known for perspective and point of view, not just content promotion.
- Have experience writing for a technical audience (developers, product managers, founders) without dumbing things down or losing clarity.
