Senior Customer Marketing Manager

Responsibilities

Strategy Development: Create and implement a customer expansion and cross-sell marketing strategy aligned with targeted and overlapping customer segments, common use cases, and product integrations within the Perforce DevOps portfolio.

Voice of the Customer Content: Ability to work in diverse customer-facing scenarios (technical user to C-level personas) to craft case studies, award nomination success stories and inject into cross-sell and solution level messaging to build credibility and demonstrate value.

Customer Event and Campaign Execution: Design and launch event strategies, both in-person and virtual, that provide our go-to-market teams with opportunities to promote to existing customers, our product and solution vision and strategy, as well as specific new features upcoming, ensuring customers recognize the value of the Perforce portfolio – both individual product value as well as the value of adopting multiple Perforce products across the software delivery lifecycle. Run & execute customer events from concept through to completion. Collaborate with Corporate Marketing on any digital marketing programs that promote and drive attendance to the customer events.

Customer Advocacy: Scale and track Customer Advocacy programs into a repeatable engine for customer stories, reviews, and reference recruitment. Develop both internal and external playbooks and toolkits to standardize processes for customer outreach, logo usage, reviews, award nominations and case study approvals.

Segmentation & Targeting: Leverage data to build customer segments, identify cross-sell opportunities, and personalize content based on product usage patterns, industry trends, and business goals.

Sales Enablement: Partner with product marketing and sales to develop playbooks, messaging, and collateral that support solution and cross-sell motions.

Measurement & Reporting: Track campaign performance, customer engagement, and pipeline influence to demonstrate marketing impact and iterate on tactics.

Customer Journey Alignment: Align solution selling and cross-sell efforts with customer onboarding, adoption, and renewal cycles to ensure seamless engagement and relevant timing.

Requirements

• Proficiency with CRM and Analytics tools for reporting, analysis and customer segmentation. Experience with Salesforce and PowerBI is preferred.
• Account-Based Marketing experience is required, experience using 6Sense is a plus.
• B2B software experience is required. Familiarity with DevOps concepts, tools, and buyer personas is preferred.
• 5+ years of experience working in a portfolio company with multiple products launching and/or scaling of customer advocacy content.
• Strong collaborator with the ability to work cross-functionally with product marketing, sales, marketing operations, customer success teams, and more.
• Strong communicator who can provide the right level of detail and clarity required to execute on cross-functional campaigns and communicate results to leadership.
• Highly organized planner that always thinks a few steps ahead and doesn’t miss details.
• Balanced marketer capable of strategic planning, customer-facing content development, analytical thinking, and strong execution.
• Travel: 25-40%

AI Fluency

• AI Fluency - Level 2: Skilled Prompter (Advanced Foundation / Early Proficient) - Crafts effective, outcome‑oriented prompts, iterates to improve quality and speed, and validates AI outputs against business context and expectations.