A hybrid Data Analytics role at Farfetch.
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Original listing text, shown exactly as published by the company.
This is an exciting role for a skilled and experienced Senior Data Analyst to drive data-driven decision-making across the organization. This role will focus on experimentation, measurement, and delivering actionable insights to optimize performance and enhance business outcomes.
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Design, execute, and optimize experiments across paid marketing channels, leveraging data-driven methodologies to increase ROAS.
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Continuously refine experimentation frameworks to identify growth opportunities and enhance performance.
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Proactively identify opportunities to automate reporting processes, improve efficiency, and reduce manual effort.
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Integrate and analyse data from diverse internal and external sources to uncover acquisition, retention, and optimization opportunities for paid marketing channels.
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Provide actionable recommendations to improve campaign effectiveness.
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Effectively communicate insights, analyses, and recommendations to stakeholders at all levels, from marketing teams to senior leadership.
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Build and implement statistical models to forecast demand, measure sales incrementality, and assess the impact of key marketing initiatives.
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Leverage advanced analytical techniques to enhance decision-making and drive strategy.
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Stay updated on industry trends, new analytical tools, and marketing technologies.
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Apply this knowledge to improve existing processes, adopt innovative solutions, and maintain a competitive edge
WHO ARE YOU
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A professional with 3+ years of experience in a data role, preferably in an internet company;
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Strong analytical and quantitative skills; experience using data and metrics to test theories, confirm assumptions, and measure success;
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Expert in SQL. BigQuery experience is a plus;
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Familiar with data visualisation tools such as Looker, Tableau, Google Analytics, Data Studio, PowerBI or Microstrategy;
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Advanced Excel knowledge;
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Advanced in English, both written and oral;
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Excellent written and oral communication;
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Using R or Python for statistical modelling is a plus;
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Experience in Digital Marketing and Retention Analytics is a plus;
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Curious about learning and applying data science to solve business problems
Farfetch
Data Analytics
48 open roles on Sydicom
Farfetch is a British e-commerce company focused on luxury clothing and beauty products. It operates as a digital marketplace that sells products from several hundred brands, boutiques and department stores from around the world. In January 2024, the company was acquired by Coupang.
Source: Wikipedia
