Senior Director, Brand Strategy - Pharma Agency Access Marketing

About the role

As Senior Director, Strategy – Access Marketing, you are critical in leading and supporting our strategy partnerships with our access marketing clients as well as helping to grow our internal strategy team. As a key member of our cross-discipline Access Marketing offer, this role seeks an experienced strategist who is deeply hands-on, balancing the macro picture with the micro details.strategy team, you are responsible for:

• Supporting our strategy partnerships with our existing Access Marketing clients,
• Supporting strategy development for our new business development and growth initiatives for our target Access Marketing clients,
• Supporting the development of our thought leadership footprint with existing clients and in the market, and
• Liaising and partnering in lockstep with strategy counterparts in other areas of our organization, while supporting the growth of Access Marketing’s strategy team.

What you'll do

• ACCESS MARKETING STRATEGY – CLIENTS
• Direct, develop, and execute comprehensive access strategy to support pipeline and inline assets in maximizing and communicating brand value, and in doing so, establish and reinforce client confidence in our strategic value
• Conduct and support the analysis of qualitative and quantitative research relating to market access stakeholders and derive meaningful insights
• Analyze market research, market landscape, and analytics reports as well as track relevant market access congresses/media to identify key audience insights, behaviors and trends that provide critical access engagement opportunities
• Conduct and support the development of market access stakeholder personas/archetypes, strategy maps, integration into brand plans, positioning, brand identity strategy, creative briefs, and messaging strategy among other critical strategic elements
• Conduct and support the ideation and execution of access marketing solutions, tactics, and activations that amplify brand/access performance
• Design and facilitate workshops, training meetings, launch meetings, and other key events on behalf of Access Marketing clients
• Provide a advanced strategic voice in internal and client meetings, including consistent and visible advisement to clients on emerging access-related trends
• Leads strategic planning responsibilities on multiple brands and integrated accounts with advanced autonomy and proficiency
• Contributes to the development of actionable project briefs through translation of insights and strategy execution in partnership with team
• ACCESS MARKETING STRATEGY – NEW BUSINESS DEVELOPMENT AND GROWTH AND THOUGHT LEADERSHIP
• Contribute to the growth of the Access Marketing offer by helping to define the strategy for RFPs/capabilities and identify organic growth within businesses managed, and, proactively sourcing new business development opportunities as appropriate
• ACCESS MARKETING STRATEGY – THOUGHT LEADERSHIP
• Support SVP, Access Strategy in market access thought leadership activities by:
• Staying ahead and informed of the leading market access platforms, trends, and innovations for market access customers, including but not limited to payers, health systems, employers, and others
• Keeping pulse on key access trends, drafting expert pieces/POVs, contributing to podcasts/webinars, and leveraging thought leadership into attracting new Access Marketing clients
• STRATEGY – INTEGRATION, PARTNERSHIPS, AND TEAM DEVELOPMENT
• Integrate seamlessly and maintain fluency between Advisory and Marketing disciplines within a matrixed organization, including establishing a productive, coordinated, and seamless partnership with other strategy counterparts
• Lead collaboratively with account, medical, and creative partners on the delivery of Access Marketing strategy, including ensuring that access strategy aligns to broader business objectives and audience needs
• Build and grow an external network of strategic partners for collaboration and consultation as needed
• Supervise direct reports (if applicable) including managing performance and progressive growth
• Mentor, coach, and counsel strategy team members to facilitate their growth and development
• Be flexible with travel up to 20-30% of time as needed

About you

• Personal AttributesLoves a challenge, especially as the Access Marketing team is in a building phase; relentlessly pursues excellence; little fear of adversity and headwinds; self-starter mentality that takes direction but doesn’t wait for it; challenges current practices and standards; open to different ways of thinking/creating; innovative; embraces change; curious; enjoys learning with an appetite for curiosity
• Education and Experience
• Bachelor’s degree required; graduate degree preferred (e.g., PharmD, PhD, MPH, etc.)
• 7-10 years in market access strategy or related experience (e.g., payer, health system, pharma direct, etc.), with 3-5 years in agency required
• Management experience a plus
• Market Access/Access Strategy Qualifications
• Market access agency and/or industry experience required
• Advanced understanding of market access marketing, strategies, and trends
• Advanced working knowledge in market access-related research tools, agency offerings, services, products, and solutions
• Proven success building and launching market access strategies and tactical plans that leverage market research, customer insights, clinical data, and market trends and dynamics
• Seamless ability to translate Advisory subject matter expertise into Marketing brand/access strategy
• Proficient at persuasive storytelling and paving the path from compelling strategy to brilliant creative
• Highly skilled as an interdisciplinary thinker, strategic problem-solver, and focused business leader
• Curious strategist who keeps abreast of everchanging healthcare landscape and encourages clients to challenge the status quo
• Crisp and persuasive communications skills, both written and verbal
• Comfortable with public speaking and demonstrates strong presentation skills
• Ability to use AI platforms to enhance, but not replace, brand strategic needs
• Competent in software specific to client/agency processes, including Microsoft Word, Excel, and PowerPoint
• Work Style
• Thrives in a fast-paced, entrepreneurial, and cross-discipline environment as a working strategy team member with a proactive mindset
• Ability to inspire collaboration and lead conversations across multiple stakeholders (both internal and external)
• Creative and constructive problem solver who can work both independently and within a team environment
• Good listener who can quickly interpret data, ask thoughtful questions, and provide a strategic point-of-view
• Quick learner with a natural drive and curiosity for continual learning
• Comfortable leading and working under pressure with tight deadlines, across both inline client work and pipeline new business development work…