A remote Engineering Leadership role at Cleveland Clinic.
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Original listing text, shown exactly as published by the company.
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Oversee the digital marketing strategy for multiple functions within digital marketing, including but not limited to social media, SEO, Email Marketing, Marketing Technology and Web Development as well as Content Growth.
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Lead strategy and manage implementation of technology stack for the website.
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Develop and implement strategies to drive online traffic to the company website.
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Develop and manage digital marketing campaigns.
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Manage the continuous improvement of the company website.
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Improve the usability, design, content and conversion of the company website.
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Collaborate with Digital Marketing Leadership Team on the planning and budgetary control of all digital marketing.
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Evaluate customer research, market conditions and competitor data
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Review new technologies and keep the company at the forefront of developments in digital marketing.
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Use web analytical tools to assist in making data driven decisions that will improve user satisfaction and drive patient volume.
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Work with the appropriate departments/institutes to obtain strategic information and define their digital marketing plan.
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Oversee conception, planning and execution of selected Web development/expansion initiatives and serve as key point of contact for division/department.
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Function as the liaison between agencies, internal clients for web-based initiatives and web analytics.
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Manage Digital team professionals and develop annual key performance indicators for team members.
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Mentor and provide growth and learning opportunities for staff.
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Educate internal resources on current web-based analytics best practices.
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Responsible for defining and reporting OKRs for Digital strategies and tactics.
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Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
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10 years of experience in digital marketing with five years in a senior leadership role, ideally within healthcare
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Deep understanding of digital ecosystems including content strategy, UX, social media, SEO/SEM, and martech stacks
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Proven experience managing digital transformation, CMS migrations, or multi-site web environments
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Strong analytical mindset with experience in web analytics, KPIs, and marketing automation
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Exceptional leadership, communication, and collaboration skills
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Strong Organizational skills with attention to detail and ability to manage multiple projects simultaneously
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Ability to develop creative solutions
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Master’s degree
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Ability to architect and lead a sophisticated content ecosystem
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Exceptional content marketing and digital audience growth expertise with a deep expertise in modern audience growth
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Understanding how SEO, social media, email, video, and on-site content function as an integrated ecosystem to drive sustained traffic and measurable business outcomes
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Familiarity with publishing and digital monetization models
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Requires the ability to sit and be stationary for prolonged periods of time, normal or corrected vision and manual dexterity sufficient to perform work on a personal computer.
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Requires the ability to walk to various locations throughout the Foundation and to function in a stressful environment.
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Follows Standard Precautions using personal protective equipment as required.
The policy of Cleveland Clinic Health System and its system hospitals (Cleveland Clinic Health System) is to provide equal opportunity to all of our caregivers and applicants for employment in our drug free environment. All offers of employment are followed by testing for controlled substances.
Cleveland Clinic Health System administers an influenza prevention program. You will be required to comply with this program, which will include obtaining an influenza vaccination on an annual basis or obtaining an approved exemption.
Decisions concerning employment, transfers and promotions are made upon the basis of the best qualified candidate without regard to color, race, religion, national origin, age, sex, sexual orientation, marital status, ancestry, status as a disabled or Vietnam era veteran or any other characteristic protected by law. Information provided on this application may be shared with any Cleveland Clinic Health System facility.
If applying for a Florida position, please see the following website for more information on the background screening requirements required by the Agency of Health Care Administration: https://info.flclearinghouse.com/
Please review the Equal Employment Opportunity poster.
Cleveland Clinic is pleased to be an equal employment opportunity employer.
Cleveland Clinic
Engineering Leadership
7 open roles on Sydicom
Cleveland Clinic is a nonprofit academic medical center that provides advanced patient care, medical research, and education. It is widely recognized for its high-quality medical services and contributions to healthcare.
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