Original listing text, shown exactly as published by the company.
About the Role
The Senior Global Category Manager is a senior strategic role within Emma's Global Category Product Management team. You are the long-term owner of one of Emma's core product categories — Mattresses or Accessories/Beds/Linen — and are responsible for defining where the category should play and how it should win at a global level.
This is a high-impact, cross-functional role that connects consumer insight, market intelligence, and business priorities into a coherent portfolio architecture, innovation pipeline, and multi-year product roadmap. You work hand-in-hand with R&D, Marketing, Finance, and regional teams to ensure Emma builds the right products, at the right price, for the right consumers — consistently and globally.
In a context where Emma is rebuilding its category strategy foundations and closing critical gaps in portfolio steering, pricing logic, and product truth, this role is central to delivering the transformation.
What you'll do
1. Category Strategy & Vision
- Define, own and continuously evolve the global category vision, strategy, and 3-year ambition
- Set the role of the category within Emma's overall portfolio — what it is for, who it serves, how it grows
- Identify long-term growth opportunities across consumer segments, geographies, and channels
- Translate company-level strategy and growth priorities into concrete category-level direction
- Present and align the category strategy with senior stakeholders including C-level
2. Portfolio Architecture & Lifecycle Management
- Design and own the global portfolio architecture including Good / Better / Best tiering logic
- Define SKU roles, lifecycle stages, trade-up paths, and rationalisation priorities
- Build and maintain a global product roadmap covering Y1 to Y3+ horizons
- Run quarterly portfolio reviews: identify winners, slow-movers, gaps, and overlaps
- Drive SKU rationalisation decisions in collaboration with Commercial, Finance and Regions
- Maintain the product catalogue as a single source of truth across the organisation
3. Product Innovation & Development
- Lead product discovery: market gap analysis, consumer Jobs-to-Be-Done, and opportunity sizing
- Define innovation briefs and product concepts with clear consumer and commercial rationale
- Translate strategy into structured product requirements and success criteria for R&D
- Partner with R&D and engineering throughout the design & build phase
- Assess competitor product launches and technology trends to guide the innovation pipeline
- Maintain a 12–18 month innovation pipeline with clear stage-gate milestones
4. Product Truth & Marketing Foundations
- Consumer segmentation and Jobs-to-Be-Done framework
- Value propositions and differentiation rationale (Reasons to Believe)
- Product positioning and trade-up messaging
- Product naming conventions and portfolio story
- Claim guardrails and messaging architecture for regional activation
- Launch product truth documents for every new product release
5. Pricing Principles & Value Positioning
- Define global pricing principles and positioning guardrails for the category
- Work with the Performance & Value Manager to validate price ladders and trade-up logic
- Ensure pricing strategy is coherent across SKUs, markets and channels
- Flag pricing risks early and make recommendations to maintain category value integrity
6. Global–Regional Collaboration
- Act as the global category point of contact for EU, APAC, and LATAM regional teams
- Provide portfolio guardrails, launch guidance, and product truth to regional managers
- Run quarterly global–regional alignment sessions to sync strategy, roadmap, and performance
- Integrate regional market insights, consumer feedback, and competitive signals into global decisions
- Ensure regional adaptations remain within global coherence boundaries
