A hybrid role at Emma – The Sleep Company.
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Original listing text, shown exactly as published by the company.
The Global Category Manager Lead is a senior strategic role within Emma's Global Category Product Management team. You are the long-term owner of one of Emma's core product categories — Mattresses or Accessories/Beds/Linen — and are responsible for defining where the category should play and how it should win at a global level.
This is a high-impact, cross-functional role that connects consumer insight, market intelligence, and business priorities into a coherent portfolio architecture, innovation pipeline, and multi-year product roadmap. You work hand-in-hand with R&D, Marketing, Finance, and regional teams to ensure Emma builds the right products, at the right price, for the right consumers — consistently and globally.
In a context where Emma is rebuilding its category strategy foundations and closing critical gaps in portfolio steering, pricing logic, and product truth, this role is central to delivering the transformation.
1. Category Strategy & Vision
Define, own and continuously evolve the global category vision, strategy, and 3-year ambition
Identify long-term growth opportunities across consumer segments, geographies, and channels
Translate company-level strategy and growth priorities into concrete category-level direction
Present and align the category strategy with senior stakeholders including C-level
2. Portfolio Architecture & Lifecycle Management
Design and own the global portfolio architecture including Good / Better / Best tiering logic
Define SKU roles, lifecycle stages, trade-up paths, and rationalisation priorities
Build and maintain a global product roadmap covering Y1 to Y3+ horizons
Run quarterly portfolio reviews: identify winners, slow-movers, gaps, and overlaps
Drive SKU rationalisation decisions in collaboration with Commercial, Finance and Regions
Maintain the product catalogue as a single source of truth across the organisation
3. Product Innovation & Development
Lead product discovery: market gap analysis, consumer Jobs-to-Be-Done, and opportunity sizing
Define innovation briefs and product concepts with clear consumer and commercial rationale
Partner with R&D and engineering throughout the design & build phase
Assess competitor product launches and technology trends to guide the innovation pipeline
Maintain a 12–18 month innovation pipeline with clear stage-gate milestones
4. Product Truth & Marketing Foundations
Consumer segmentation and Jobs-to-Be-Done framework
Value propositions and differentiation rationale (Reasons to Believe)
Product positioning and trade-up messaging
Product naming conventions and portfolio story
Claim guardrails and messaging architecture for regional activation
Launch product truth documents for every new product release
5. Pricing Principles & Value Positioning
Define global pricing principles and positioning guardrails for the category
Work with the Performance & Value Manager to validate price ladders and trade-up logic
Ensure pricing strategy is coherent across SKUs, markets and channels
Flag pricing risks early and make recommendations to maintain category value integrity
6. Global–Regional Collaboration
Act as the global category point of contact for EU, APAC, and LATAM regional teams
Provide portfolio guardrails, launch guidance, and product truth to regional managers
Run quarterly global–regional alignment sessions to sync strategy, roadmap, and performance
Integrate regional market insights, consumer feedback, and competitive signals into global decisions
Ensure regional adaptations remain within global coherence boundaries
Emma – The Sleep Company
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