Original listing text, shown exactly as published by the company.
Responsibilities
- Own enterprise pipeline generation through campaign strategy, audience development, and creative programs
- Partner with business leadership and finance to forecast pipeline targets, track performance, and present results in monthly and quarterly business reviews
- Build lead scoring frameworks, funnel definitions, and pipeline attribution models in partnership with RevOps
- Design and launch account-based marketing strategies targeting high-value enterprise accounts: account selection, engagement sequencing, and multi-touch campaign design
- Create repeatable campaign playbooks across ABM, content syndication, webinar programs, and integrated field marketing
- Partner with the AI-driven paid media optimization team to ensure B2B campaigns are measured, tested, and refined based on performance data
- Collaborate with Content, Product Marketing, and Design to develop and iterate on high-performing assets across all stages of the buyer journey, from awareness through closed-won
- Establish a rigorous testing culture across messaging, creative formats, CTAs, and landing pages to improve conversion and pipeline quality
- Work with Sales and SDR teams to define ideal customer profiles, develop outbound sequences, and optimize lead handoff
- Convert Replit's large base of individual users into qualified B2B opportunities by identifying expansion signals and building programs that drive enterprise adoption
- Partner with Product and Analytics on product-qualified lead scoring and routing
Requirements
- 10+ years of demand generation experience, with 5+ years in B2B SaaS focused on enterprise customers
- Proven track record building and scaling demand generation programs with demonstrated pipeline contribution and ROI
- Deep expertise in ABM strategies: account selection, multi-channel orchestration, engagement measurement, and campaign creative direction
- Hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase) as a strategic user and stakeholder
- Extensive experience establishing lead management frameworks: lead scoring, MQL/SQL definitions, and funnel optimization in partnership with Sales and RevOps
- Strong analytical capabilities and obsessive focus on testing, ability to connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance
- Proven ability to build cross-functional relationships across Sales, Product, RevOps, and Marketing teams
- Track record converting PLG users into enterprise opportunities is a plus
- Experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies is a plus
This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.
