Senior Manager, Global Performance Marketing Strategy, AMER

What you’ll do

We’re looking for a data-driven, strategic, and highly collaborative marketing leader to shape the global performance marketing strategy that fuels customer acquisition, revenue growth, and efficiency across all regions. The Senior Manager, Global Performance Marketing Strategy will partner closely with regional marketing leads, product marketing, analytics, and revenue teams to design scalable frameworks, operating models, and investment strategies across paid media, SEM, paid social, and emerging digital channels.

You will lead the building of the roadmap and playbook for global growth — translating business goals into integrated acquisition plans, building standardized testing methodologies, and ensuring consistency in execution across markets.

This role is based in San Francisco.

Responsibilities

• Develop and operationalize the global performance marketing strategy across paid search, paid social, programmatic, and emerging channels.
• Partner with regional teams to localize global frameworks into market-specific plans that drive efficiency and scale.
• Develop options for channel mix strategy, investment allocation models, and measurement frameworks tied to pipeline, revenue, and LTV:CAC goals.
• Lead quarterly planning cycles, including budget forecasting, scenario modeling, and regional investment trade-offs.
• Collaborate with the global execution team to become hands-on in campaign execution and optimization.
• Own standardized reporting to highlight growth, opportunities, and streamline communication and communication cadences for regions.
• Own the synthesis of learnings by region and be responsible for sharing out with stakeholders across the globe.
• Partner with vendors and internal teams to develop incrementality testing strategies, partnering with analytics to evolve measurement (MMMs, geo-experiments, and brand lift studies).
• Surface insights from campaign data to influence global GTM and lifecycle strategy.
• Partner with Product Marketing to align messaging and audience segmentation strategies.
• Collaborate with Sales and RevOps on lead-to-pipeline conversion insights and marketing efficiency metrics.
• Work closely with Data, Finance, and BI teams to ensure accuracy in performance reporting and budget tracking.
• Serve as the strategic liaison between Global Marketing Leadership and Regional Directors to align on priorities, timelines, and trade-offs.
• Develop standardized playbooks, campaign QA frameworks, and reporting templates to drive operational excellence.
• Coach regional marketers and agency partners to adopt global frameworks and experiment with new growth opportunities.
• Champion continuous improvement through experimentation, automation, and tooling enhancements (e.g., Google Ads, LinkedIn, Meta, SA360, Looker).

Who you are

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications

• 8+ years of experience in B2B or fintech performance marketing, including strategic leadership of multi-channel global acquisition programs.
• Proven success driving measurable pipeline growth and improving marketing efficiency (e.g., LTV:CAC, payback period).
• Hands-on understanding of SFDC, Salesforce, Building Looker tables
• Expertise in paid search, paid social, display, and emerging channels; familiarity with ABM and demand generation.
• Strong analytical acumen — experience with advanced measurement, attribution, and experimentation frameworks.
• Excellent communicator with experience presenting to executive leadership.
• Demonstrated ability to collaborate cross-functionally across time zones and influence without authority.
• Experience managing or operationalizing in-house performance models preferred.

Bachelor’s degree in Marketing, Statistics, Computer Science, Economics, or related field.

Preferred qualifications

• Experience scaling global paid media in high-growth SaaS or fintech environments.
• Working knowledge of marketing automation and CRM systems (Marketo, Salesforce, HubSpot).
• Familiarity with BI and analytics tools (Looker, Tableau, Google Data Studio).
• Ability to synthesize data into strategic insights and clear recommendations.
• Comfort operating in ambiguous, fast-changing environments.

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Equal opportunityAirwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.