Senior Manager, Regional Marketing, Canada

What you’ll do

As the first local marketing hire in Canada you will drive growth and help scale our Canadian SME business from 0 to 1 and beyond. You will work closely with commercial and strategy teammates and report directly to the Head of SME, Canada and our global Head of Marketing.

This hybrid role is based in Toronto.

Responsibilities

• Assist in the strategy, planning, execution, and measurement of North America field events, collaborating closely with commercial, partnerships, corporate affairs and global teams
• Execute end-to-end event program management and logistics from initial planning to post-event follow up, including vendor management, budget management, event promotions, lead list uploads, measuring ROI, and more
• Identify co-marketing partnership opportunities and build/activate collaborations to drive growth and accelerate pipeline
• Provide data, insights, and supporting engagement on strategic events to support the commercial team and drive net new pipeline
• Execute on community building in key sectors, personas and industries, focusing on key metropolitan centers (SF, NYC) and broad North America
• Continuously identify opportunities to drive growth - this role is all about driving B2B growth. Airwallex is a young team, meaning there is plenty that still needs to be built as we scale up

Who you are

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have but are not mandatory.

Minimum qualifications

• A Bachelor's Degree or equivalent experience
• A minimum of 4 years experience in a B2B marketing role and specific experience with conferences/events and partnerships/community management
• Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams
• An entrepreneurial mindset and a willingness to get your hands dirty
• Experience in a fast-moving startup environment with the ability to adapt quickly to change
• Strong analytical skills to make data-driven decisions
• Exceptional organizational skills, attention to detail, and a customer-obsessed approach
• Ability to travel up to 20%

Preferred qualifications

• Experience with Salesforce.com and Marketo
• Demonstrated success in creating and growing communities that drive brand loyalty, amplify customer/partner engagement, and contribute to pipeline generation goals
• Proven track record of developing and executing co-marketing programs with partners, such as co-hosted webinars, joint field events, and integrated campaigns that enhance partner relationships and generate pipeline

Applicant Safety Policy: Fraud and Third-Party RecruitersTo protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

Equal opportunityAirwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.