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About the Role
The Global Performance & Value Manager is responsible for ensuring that Emma captures the full commercial value of its product portfolio — by connecting product performance, pricing architecture, and competitive intelligence into actionable insight.
This is a newly created role designed to address one of the most critical gaps identified in the category diagnostic: the absence of a structured pricing framework, a clear performance intelligence function, and a structured competitive monitoring capability. Today, pricing decisions lack governance, performance tracking is high-level, and competitive intelligence is fragmented. This role exists to fix that.
You will build the analytical backbone of Category Management — providing the data, frameworks, and strategic insight that make better portfolio decisions possible, and ensuring that pricing logic holds across markets, channels, and the full product lifecycle.
What you'll do
1. Category Performance Intelligence
- Design, build and own global category performance dashboards in partnership with BI and Data teams
- Define the KPI framework for the category: which metrics matter, how they are measured, and at what frequency
- Track and analyse product performance across all global markets:
- Revenue, volume, and margin by SKU, channel, and market
- Return rate and NPS correlation with product attributes and positioning
- Portfolio mix evolution and contribution margin by tier
- Channel performance across DTC, marketplace, and retail
- Identify performance gaps, growth opportunities, and structural category issues — and translate them into clear recommendations
- Produce monthly performance reviews and quarterly category performance deep-dives for senior stakeholders
- Build the category portfolio assessment framework (combining CM, return rate, revenue, and mix) to steer investment and rationalisation decisions
2. Pricing Architecture & Value Capture
- Design and maintain global price ladders, pricing tiers, and trade-up logic for each product category
- Define pricing corridors by channel, market cluster, and product tier — ensuring coherence across the portfolio
- Maintain & update a pricing elasticity model to inform strategic pricing decisions and promotional planning
- Support pricing decisions for new product launches — working closely with Global Category Managers and Finance
- Conduct regular price-value assessments: are products priced coherently relative to consumer-perceived value and competitive positioning?
- Identify pricing risks (undercutting, margin compression, channel conflict) and propose corrective actions
- Build a pricing governance framework ensuring decisions are documented, consistent, and defensible
3. Promotional Governance & ROI Framework
- Define promo guardrails and governance standards (frequency, depth, product eligibility, channel fit)
- Build and maintain a promotional effectiveness tracking model — measuring actual ROI vs planned
- Collaborate with countries to conduct pre- and post-promo analysis to identify what works, at what cost, and for which products
- Work with Regional Category Managers to evaluate EU, APAC, and LATAM promo requests against global guardrails
- Identify structural promo dependency risks (habituation, margin erosion, brand degradation) and escalate early
- Partner with Finance and Commercial to ensure promo plans are margin-accretive or strategically justified
4. Competitive & Market Intelligence
- Own and continuously maintain a structured competitive landscape view across Emma's core categories
- Track competitor pricing, product launches, positioning changes, and promotional activity across key markets
- Develop a repeatable, scalable competitive intelligence process — pulling from multiple sources (online scraping, trade press, field reports, mystery shopping)
- Analyse market sizing, category growth rates, and channel shifts to identify whitespace and strategic risks
- Deliver regular competitive intelligence reports and ad-hoc briefs when significant competitor moves occur
- Support business case modelling with validated market data and external benchmarks
5. Category Decision Support & Business Cases
- Serve as the analytical partner to Global and Regional Category Managers — providing the data backbone for strategic decisions
- Build and validate business cases for new product investments, portfolio changes, and category expansion
- Support market sizing exercises, opportunity assessments, and go/no-go frameworks for innovation
- Work with Finance to translate category insights into P&L impact, investment return projections, and budget inputs
- Develop self-service analytics tools and templates that help the broader category team make faster, better decisions
