Original listing text, shown exactly as published by the company.
Responsibilities
- Own performance creative strategy across all paid channels, including paid social, paid search, programmatic, and video
- Build and operate the creative brief framework and testing system that identifies and scales winning creative
- Design and run a continuous creative pipeline capable of producing thousands of assets per quarter without compromising on brand and quality standards
- Manage day-to-day relationships with creative agencies and external production partners across budget, timeline, volume, and quality
- Build AI-powered workflows for variant generation, copy testing, and production automation to multiply pipeline capacity
- Partner with Paid Media and Analytics to analyze creative performance, identify winning patterns, and inform brief iteration
- Partner with the Brand and Creative team to maintain visual and verbal consistency across performance creative and broader brand expression
- Establish performance creative KPIs and reporting on creative impact across acquisition, conversion, and efficiency metrics
Requirements
- 8+ years in performance creative, growth creative, or creative strategy roles at high-velocity consumer or PLG companies
- Proven track record building creative pipelines and brief frameworks from zero-to-one at scale
- Deep expertise in performance creative across paid social, paid search, programmatic, and video formats
- Hands-on experience managing creative agencies and external production partners across multi-million dollar budgets
- Hands-on experience with AI-powered creative tools and workflows for variant generation, copy testing, and production automation
- Obsessive focus on testing; you connect creative performance data to brief iteration and continuously improve win rates
- Experience working across both consumer and B2B audiences, with the ability to maintain brand coherence across very different buyer profiles
- Strong cross-functional collaboration skills, particularly with paid media, analytics, brand, and product teams
- Mobile-first creative experience for both web and app environments is a plus
- Hands-on video editing experience (Premiere or similar) is entirely optional but valuable; during major launches, the ability to turn around video edits quickly has been a real boost
This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.
