Senior Marketing Specialist, UK & Nordics

What You Will Do

• Build and own the marketing strategy and execution for the UK, Benelux & Nordics, working closely with the global marketing team, your local team of marketing specialists, and the local sales team, to increase awareness, drive engagement, generate leads, and support conversion rates.
• Manage all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR.
• Own the event marketing programme calendars, organising both Insider One-led events and external industry events; manage all aspects of the projects, from speaker recruitment to logistics.
• Create locally relevant assets to support sales and campaigns — for example, case studies, whitepapers, and guides.
• Work closely with sales to measure programme performance and lead quality.
• Act as the go-to for your market, providing insight on trends, unmet needs, and opportunities to deliver greater value to clients by extending company offerings.
• Identify emerging markets and market shifts whilst staying fully aware of new products and competitive status. Develop and implement fresh sales/marketing initiatives, strategies, and programmes to capture key demographics.
• Present marketing, revenue, and realistic forecasts to the management team.
• Collaborate with Marketing, Sales Operations, Sales Engineering, and Sales Enablement functions to ensure alignment and success.
• Maintain a clean, up-to-date pipeline and forecast accurately – after all, marketing and demand-gen is a balancing act!

What You Will Need

• Minimum 4+ years in B2B SaaS marketing, with a proven track record in demand generation, field marketing, and event management.
• Strong leadership skills with experience in building and managing teams.
• Good knowledge of the digital space.
• Experience with marketing automation and CRM tools (for example, HubSpot, Marketo, Eloqua, Pardot, Salesforce).
• Excellent oral and written communication skills, with the ability to create and pitch compelling marketing materials; strong creative problem-solving skills.
• Extraordinary attention to detail.
• Excellent event planning and execution skills.
• The ability to maintain a positive attitude and thrive in a fast-moving environment.