Senior Martech Engineer

Must-Have Experience

• 5–10 years in marketing technology, marketing operations, or a closely related technical role
• Hands-on expertise with Tag Management— particularly client side pixel including custom JS.
• Experience building server-to-server (API/CAPI) conversion integrations with major paid platforms (Meta Conversions API, Google Enhanced Conversions, or similar)
• Working knowledge of CDP architecture and data modeling — hands-on experience with any CDP platform (Hightouch, Segment, RudderStack, mParticle, Tealium, or similar)
• Strong SQL skills: you can write the queries yourself, not just read them
• Experience integrating marketing data between systems — connecting CRMs, MAPs, and lifecycle tools so data flows cleanly
• Solid understanding of marketing attribution fundamentals: UTM hygiene, multi-touch models, identity resolution, and what makes tracking trustworthy

Preferred Experience

• Direct experience with tools in our current stack: Hightouch, Braze, HubSpot, Salesforce, Snowflake/Databricks/Bigquery
• Experience with reverse ETL patterns and data activation workflows
• Proficiency in JavaScript or Python for custom integrations, GTM custom templates, or lightweight automation scripts
• Hands-on experience building AI-powered workflows — whether with Claude, GPT, or automation tools that incorporate LLMs
• Experience in a B2B SaaS environment, especially with SMB or restaurant/hospitality verticals
• Familiarity with data warehouse concepts (Snowflake, BigQuery, or similar) and how upstream data models affect downstream marketing

Leadership & Values

• Obsess over accuracy — you hold tracking data to a high standard because you know bad data leads to bad decisions
• Move fast and own it — you don't wait for perfect specs; you draft them yourself, get feedback, and ship
• AI-forward — you're genuinely excited about building with AI, not just using it. You see agentic systems as a natural evolution of what marketing infrastructure should be
• Small team, big output — you thrive in lean environments where you set your own direction and use every tool available (including AI) to multiply your impact
• Raise the bar — you document your work, care about reliability, and leave systems better than you found them

Interview Process

Recruiter Screen: 30-minute phone call to align on your background, what you're looking for, and answer any early questions

Hiring Manager Screen: 45-minute video interview with the hiring manager focused on your technical experience, marketing systems expertise, tracking architecture knowledge, and approach to solving complex implementation challenges

Case Study: A high-level exercise focused on evaluating tracking infrastructure, identifying opportunities for improvement, and thinking through Google and Meta tracking best practices

Full Round Interview: Series of interviews with three cross-functional partners covering technical expertise, collaboration style, communication, and how you'd operate in the role

Final Round Interview: Conversation with senior leadership focused on team fit, long-term impact, and overall alignment with the role and company goals