Senior Performance Ad Designer/Editor (Direct Response / E-commerce)

About The Role

NovaaLab is scaling rapidly, and our growth is directly fueled by our creative output. We are

seeking a Senior Performance Video Editor & Ad Designer who lives and breathes

direct-response marketing.

Your mission is simple: conduct deep ad research, take raw assets, UGC, AI generations, and

product footage, and engineer them from scratch into high-converting Meta Ads. You are not

just a task executor; you are a creative scientist. We make psychologically engaging,

scroll-stopping ads that drive immediate revenue. You will work closely with our creative

strategists to research, create, analyze, iterate, and launch high volumes of winning creatives

based on hard data.

Core Responsibilities

1. Elite Ad Research & Creative Analysis

• The Motion Master: You are elite at using Motion or similar analytics tools to analyze

creative performance. You don't wait for media buyers to tell you what's working; you live

in the dashboards and pull your own insights.

• Metric Diagnosis: You possess an elite understanding of ad data. You know exactly

how to diagnose a failing ad by reading Hook Rate, Hold Rate, Outbound CTR, and

CPA, and you know exactly what visual levers to pull to fix them.

• Competitive Research: Conduct relentless, elite-level ad research. You know how to

mine the Facebook Ad Library, TikTok Creative Center, YouTube shorts, and competitor

funnels to spot emerging trends, winning angles, and pattern-interrupt styles before they

peak.

2. High-Volume Direct Response Ad Creation

• Ad Production: Create cohesive, high-converting static ads & video ads from the

ground up using raw footage, UGC, AI-generated assets, and product B-roll.

• Mastering the Hook: Design scroll-stopping visual and auditory hooks for the critical

first 3 seconds of every ad to maximize thumb-stop ratios.

• Pacing & Retention: Execute aggressive, fast-paced editing styles designed specifically

for social media feeds. You know exactly when a clip lingers too long and how to use

punch-ins, B-roll cutaways, and transitions to keep viewer retention high.

3. Visual Polish & Sound Design

• Dynamic Typography: Create bold, highly readable, native-looking text overlays and

captions that drive the narrative even when the sound is off.

• Audio Engineering: Apply high-impact sound design (whooshes, pops, risers) and mix

AI voiceovers (ElevenLabs) with background tracks to elevate the production value and

drive emotional engagement.

4. Rapid Iteration & Data-Driven Adjustments

• Versioning: Take baseline winning ads and rapidly produce variations (testing new

hooks, new CTAs, different voiceovers, or pacing changes) to combat ad fatigue and

scale spend.

• Surgical Fixes: Use your Motion data insights to execute immediate, surgical creative

solutions to fix drop-off points mid-funnel.

5. Asset Utilization

• Seamlessly utilize the modular templates, 3D anatomical animations, and asset libraries

built by our Systems Architects to maintain brand consistency while creating at maximum

speed.

Requirements & Qualifications

• 5 Years of Professional Experience: Proven, verifiable track record in

direct-response video ad creation and e-commerce marketing (Agencies or 8-figure+

DTC health/wellness brands preferred)

• Elite Data & Motion Fluency: You must be an expert in using Motion (or similar) for

creative reporting. You speak the language of performance marketing flawlessly and

make design decisions based on business metrics, not just aesthetics.

• Direct Response DNA: You understand consumer psychology, pattern interrupts, and

exactly why an ad converts.

• Software Mastery: Expert-level proficiency in Adobe Premiere Pro, After Effects, and

CapCut desktop. Familiarity with AI audio/video tools is a requirement.

• Speed & Precision: You are a machine. You know all the keyboard shortcuts, you work

incredibly fast, and you do not sacrifice visual quality for speed.

• Portfolio Requirement: Your reel must showcase fast-paced, direct-response social

media ads with heavy text overlays, UGC integration, and strong hooks. (Cinematic

videos or non-DTC will not be considered).

Why This Role Matters

You are the tip of the spear. The ads you create are the direct bridge between our products and

our customers. Your elite understanding of ad metrics, deep research, and visual storytelling will

directly impact the daily revenue of the company. If you thrive in a fast-paced environment

where your creative work is measured by tangible financial results, this is your role