Senior Product Manager, Funnels/Workflow

The Role

We're looking for a Senior Product Manager to lead product strategy for our Funnels and Workflows products.

We need a producty-engineer or an engineering-y product manager to lead the product vision in a highly technical, experimentation-driven domain where UX choices, growth tactics, and analytics all compound.

RevenueCat is the monetization engine for 40% of the new subscription apps shipped. For most of those apps, Workflows and Funnels will be the products that actually do the monetizing: automating paywall decisions, running win-back and lifecycle campaigns, and turning web traffic into paying subscribers.

We can, and should, be opinionated about what RevenueCat’s developers should try next to help them make more money. We’re building the “Make More Money Machine”.

You'll lead two of RevenueCat's highest-leverage growth surfaces. Workflows will be the orchestration engine that lets developers trigger paywalls, win-back offers, and lifecycle campaigns based on real subscriber behavior. Funnels is our web2app product that turns web traffic into paying mobile subscribers, opening up an entirely new acquisition channel for our customers.

You'll partner directly with leadership, collaborate across engineering and data teams, and act as the primary driver for how our customers convert, retain, and grow their subscriber base.

What You'll Do

• Own the product strategy and roadmap for RevenueCat's new Workflows and Funnels products.
• Be obsessed with your customers. Speak to prospective customers to understand their use cases deeply, and identify the feature gaps blocking adoption. Coordinate with existing customers to unblock them and help them earn more money. Triage and investigate problems proactively, instead of fully delegating to engineering. Dig into what growth teams actually want and the challenges they face, and understand why these products are a crucial instrument in any modern app's growth toolkit.
• Recommend, develop, and maintain new features that deliver value that truly matters, enabling customers to easily spin up compelling experiences, understand the results, and iterate quickly.
• Set the vision. Create a plan that is cohesive, intentional, and impactful. Break it down into meaningful chunks on a reasonable timeline.
• Get it done. Collaborate closely with engineering, design, and GTM teams to bring these growth tools to market. This job cannot be done alone, and will require deep understanding of the individual products and the infrastructure that connects them.

About you

• You have 5+ years of product management or technical product engineering experience or analytics experience, with meaningful time growing mobile apps.
• You’re analytical. You can’t do your job without data platform access. You are highly proficient in SQL (or similar tools) — whatever tool you need to know, you’ll learn. You love getting deep on the data analysis on your own. You’re experienced in developing robust and scalable metrics.
• You are technical. Coding is not a core requirement for this role, being able to prototype with code is (using your preferred AI stack). You can deeply understand how RevenueCat works — what is simple and what is complex within our domain. Maybe you haven’t built and shipped a mobile app yourself (yet) but you have enough knowledge to work closely and independently with highly technical folks. You can discuss APIs, data models, and risk logic with engineering partners and enjoy diving into system details
• You’re an excellent communicator. You can express complex ideas clearly and succinctly — written and verbal, synchronous and asynchronous, across timezones and mediums. You can get your point across.