Original listing text, shown exactly as published by the company.
The role
We're hiring a Senior Product Marketing Manager to own how every product reaches the market. We have a category to shape, a roadmap to time, partners to co-market with, analysts to brief, and a sales team that needs a sharp narrative.
One job: make Latent's launch machinery feel inevitable to the category.
You'll own positioning, packaging, launch, and partner go-to-market. This role reports to the VP of Brand. PMM kicks in once the engine is live and proof is flowing, then becomes the connective tissue between product, sales, partners, and press.
What you'll own
- Run launch beats end-to-end. Plan the product-launch calendar (PR, content, event, and sales beats in lockstep with product). Coordinate every launch as a campaign, not a press release: ABM, paid, partner, and analyst all firing on the same beat. Define narrative, packaging, and positioning per release.
- Own positioning and the category move. Sharpen Latent's positioning as the product and category evolve. Maintain the messaging framework and the proof points that ladder up to it..
- Power sales with sharp narrative. Build the sales-enablement library: pitch decks, persona-specific narratives, objection handling, talk tracks. Equip sales with the right story for each persona (CPO, CFO, CIO, frontline manager). Run regular pitch reviews and field syncs so messaging stays alive on calls.
- 4. Drive roadmap and customer launch education. Own how Latent communicates its roadmap to customers, and how every product launch gets taught to the health systems already using us. Build the customer-facing release motion: what's-new content, customer webinars, training kits, in-product comms. Partner with Partner Experience and product on cadence, format, and timing.
- Lead analyst and trade-press positioning. Manage the PR agency on tier-1 trade and business press placements. Run analyst briefings (Gartner, Forrester, KLAS, Advisory Board) to get Latent on the maps buyers consult. Land founder and executive thought leadership in the venues that shape the category.
- Coordinate event narrative. Own the narrative arc at major events. Partner with customer marketing on the customer voice at every event. Make every event presence feel coherent: same story, different room.
What success looks like
- Every product launch lands with PR, content, event, partner, and sales firing as one.
- Positioning that sales, partners, and press repeat back to us.
- A sales-enablement library reps actually use.
- Partner co-marketing that contributes measurable pipeline.
- Latent on every analyst map that matters, and quoted in the trade press the category reads.
You'll do well here if
- You've spent 7-10 years in product marketing in B2B tech, ideally in regulated or healthcare-adjacent categories. You've run launches end-to-end across narrative, sales enablement, PR, partner, and analyst.
- You think in launch beats and moments, not features.
- You have strong narrative instincts, and you can hold a category-shaping story and a buyer-specific pitch in the same frame.
- You write the kind of sales narrative reps actually want to use.
- You're comfortable with analyst relations, trade press, and executive thought leadership.
- You use AI to produce more, faster.
- You believe positioning is a system, not a deck. You're confident operating across product, sales, growth, and partner teams.
- You're operationally excellent and extremely organized.
