Senior/Product Marketing Manager

What You’ll Do

• Lead Product Marketing for our Launches

Develop and operationalize Replit’s launch motion — from early roadmap planning through public release. Create repeatable frameworks that keep launches fast, clear, and coordinated.

• Shape Messaging & Positioning

Craft technically fluent, developer-first narratives that highlight how Replit’s AI coding agent accelerates creativity and productivity. Tailor messaging to different developer segments and channels.

• Create Sales & Growth Enablement

Build the first generation of enablement materials (decks, demos, battlecards, FAQs) that empower GTM teams and partners to tell Replit’s story confidently.

• Lead Competitive and Market Insights

Stay ahead of the fast-moving landscape in AI coding assistants and app development platforms. Identify key trends, threats, and whitespace opportunities that shape how Replit stands out.

• Co-market with our Partner ecosystem

You’ll also leverage your storytelling expertise to collaborate with our partner ecosystem, crafting compelling “Better Together” narratives that elevate our joint value and propel partner marketing initiatives

• Analyze & Learn

Define metrics, gather insights, and feed back learnings from the field and community to inform product and marketing strategies.

You'll be a Good Fit if you

• Have 8+ years of work experience, including 6+ years in product marketing (ideally within the app development space)
• Love building from scratch — frameworks, processes, teams, and strategy
• Excellent written communication and storytelling skills, with the ability to simplify complexity
• Are equally comfortable writing a launch announcement, building a competitive teardown, or running a cross-functional sync
• Have a founder mindset: you identify gaps and fill them, move quickly, and don’t wait for someone else to define the playbook
• Proven ability to partner directly with engineers and product managers, turning technical concepts into simple, powerful stories
• Strong project management skills — you can juggle multiple launches and keep teams aligned under pressure
• Experience with sales enablement and competitive positioning for technical audiences
• A collaborative, low-ego approach and willingness to dig into the details

Bonus Points

• Experience in app development space or marketing to product managers, designers, sales, marketing or operations teams
• Experience with Partner/Ecosystem Marketing- to start with, we are looking for a generalist who can also help out with Partner Marketing
• Experience at a startup or high-growth environment where speed and adaptability matter
• Understanding of AI and machine learning technologies
• A track record of successful launches for developer-facing products

Example Projects

• Establishing a repeatable launch rhythm for major features and smaller updates
• Building a competitive intelligence framework for the AI coding assistant space
• Developing persona-driven messaging for builders across different segments and company sizes
• Launching and executing co-marketing initiatives with Replit’s partner ecosystem
• Coordinating cross-functional launches with engineering, product and marketing
• Defining metrics and feedback loops between product, marketing, and the our builder community

This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.