Original listing text, shown exactly as published by the company.
About the Role
Mistral is looking for a Senior Product Marketing Manager to play a pivotal role in shaping how we communicate and scale the go-to-market strategy for Studio and other products for the enterprise.
You will be responsible for launching new products, building core GTM functions, and crafting messaging that positions Mistral as a differentiated leader in the AI space. Your insights will drive product strategy, inform marketing campaigns, and enable our teams to win in a competitive market.
This is a unique opportunity to join a high-growth company at the forefront of AI innovation, where your work will directly impact our market position and revenue growth. You’ll collaborate with world-class AI science, product, engineering, and go-to-market (GTM) teams, gaining a front-row seat to the rapidly evolving AI landscape.
Key Responsibilities
Positioning & Messaging
- Develop compelling, impactful messaging and positioning for Studio to prosumer and Enterprise audiences.
- Differentiate Mistral’s offerings and value proposition in a fast-moving, competitive landscape.
- Translate technical features into clear, benefit-driven content for diverse audiences.
Field Enablement
- Partner closely with GTM teams to understand customer needs and pain points, ensuring our solutions address them effectively.
- Create scalable, repeatable use cases and enable comms/GTM teams to drive awareness and revenue.
- Act as a trusted partner for field teams, helping them articulate Mistral’s capabilities and value proposition.
Content & Campaigns
- Drive the creation of engaging content (blog posts, demos, whitepapers, case studies, tutorials, webinars) to educate and inspire our target audience.
- Collaborate with developer relations to refine positioning and messaging for technical audiences.
- Support demand generation with data-driven insights and tailored content for key customer segments.
Market & Competitive Intelligence
- Analyse market trends and competitive dynamics to influence product roadmaps and marketing strategies.
- Identify and execute strategies to reach and engage target customers, accelerating deal cycles and business growth.
Who you are
- You have 7–10 years of experience in product or growth marketing, with a focus on Enterprise or prosumer technology-driven companies.
- You’ve successfully launched, achieved product-market fit, and driven adoption for enterprise products or developer audiences.
- Skilled in positioning, messaging, and storytelling for technical products, making complex ideas accessible and compelling.
- Adept at translating technical features into clear, user-centric narratives that address needs, pains, and barriers.
- Deep understanding of end-to-end user journeys, especially in rapidly evolving industries like AI or SaaS.
- Experience with SaaS, self-service evaluation cycles, and strategies to accelerate user adoption.
- Ability to identify and target underserved or emerging user segments with tailored product positioning.
- Knowledge of content platforms, influencer ecosystems, and creator-led strategies to amplify engagement.
- Strong verbal and written communication skills, with experience presenting to diverse audiences.
- Proven ability to simplify technical value for non-technical stakeholders and end-users.
- Self-starter who thrives in fast-paced environments and drives projects independently.
- Collaborative leader with a track record of aligning cross-functional teams (product, GTM, comms, legal, etc.).
- Experience in prosumer tools
- Thought leadership or experience in AI, enterprise software, or developer-focused products are a strong plus.
