SEO Manager

Responsibilities

• Partner with the Manager of Content Marketing to identify, evaluate, and prioritize opportunities that support Givebutter's organic growth and discovery goals.
• Lead keyword research, content gap analysis, competitive intelligence, audience research, and search trend monitoring to uncover high-impact opportunities.
• Translate search insights, performance data, and market trends into actionable recommendations that inform content strategy, optimization priorities, and future investments.
• Partner closely with Content, Brand, Growth, and Product Marketing teams to shape content plans, optimization initiatives, and scalable workflows that improve discoverability and performance.
• Drive the execution of strategic SEO initiatives, ensuring projects move forward effectively and deliver measurable impact.
• Collaborate with the Technical SEO Manager to identify, prioritize, and evaluate technical opportunities that improve organic visibility, discoverability, and user experience.
• Manage external SEO agencies and partners, providing direction, reviewing deliverables, and ensuring work aligns with strategic priorities and quality standards.
• Build and refine frameworks, documentation, and operating processes that make SEO and discovery efforts more scalable, consistent, and effective over time.
• Champion experimentation across traditional search, AI-powered discovery, and emerging channels, using structured testing and data-driven decision making to identify new opportunities.
• Stay ahead of changes in search behavior, platform evolution, and industry trends, translating emerging opportunities into recommendations that help Givebutter adapt and grow.

Requirements

• 5+ years of SEO experience with demonstrated ownership of strategic initiatives and measurable impact on organic growth.
• Strong expertise across content-driven SEO, on-page optimization, keyword strategy, and search-driven content planning.
• Working knowledge of technical SEO concepts and the ability to collaborate effectively on technical recommendations and prioritization.
• Proficiency with leading SEO and analytics tools (e.g., GSC, GA4, Ahrefs, SEMrush, Screaming Frog, Looker, etc.).
• Strong analytical skills with the ability to synthesize data, identify opportunities, and communicate actionable recommendations.
• Experience working cross-functionally and influencing priorities across content, marketing, product, and technical stakeholders.
• Excellent communication, organization, and project management skills.
• Experience building workflows, frameworks, documentation, or systems that improve team effectiveness and scalability.
• Curiosity about emerging search behaviors, AI-powered discovery, and evolving opportunities beyond traditional search engines.

More about GivebutterBenefits

• Remote Work: Work remotely from one of our 10 hubs (Austin, Denver, Indianapolis, Los Angeles, San Francisco, New York, Salt Lake City, Minneapolis, Seattle, and Nashville).
• Health Insurance: We offer Medical, Dental, and Vision insurance covered 100% for employees as well as HSA and FSA accounts.
• Dependent Care Coverage: We offer coverage for dependents, with 50% of Medical, Dental, and Vision premiums covered for all eligible dependents.
• Mental Health: Givebutter health insurance plans come with access to a TalkSpace membership.
• 401k: We offer a 3% 401k match for all eligible employee's.
• Vacation and Holidays: Givebutter offers a Flexible PTO policy with uncapped vacation days and company-recognized holidays.
• Wellness Week: Givebutter closes for one week each summer to prioritize rest and recharge for the entire team.
• Parental Leave: We offer 12 weeks of paid leave for all parents and comprehensive leave planning management through Aidora.
• Family Care Support: Access a company-paid UrbanSitter membership plus care credits to book trusted, background-checked caregivers for childcare, senior care, pet care, and household support when you need it most.
• Home Office Stipend: Upgrade your home office with company-sponsored expenses, including high-quality laptops, monitors, and modern technology.
• Coworking Stipend: Enjoy a monthly stipend that gives you the freedom to work from coworking spaces or cafés whenever you need connection, community, or a change of scenery.
• Charitable Giving: Employees are encouraged to donate up to $50/month to any verified nonprofit they wish to support on Givebutter.
• Professional Development: We offer learning and development reimbursement opportunities.
• Love What You Do: We are a mission-driven company serving the charitable sector. Feel good about the work you're doing and the company you work for.

Interview Process

Below is a high-level outline of our standard interview process

• Recruiter Screen: A 30-minute conversation to learn more about your background, walk through the role, and ensure mutual alignment on expectations, values, and logistics.
• Hiring Manager Interview: A deeper dive into your relevant experience, skillset, and working style. This is your first opportunity to connect directly with the person who may be your future manager.
• Assessment (technical or non-technical): This stage will vary based on the role. It could involve a live coding session, case study, or take-home project. Some roles may include two parts to this stage to evaluate both practical skills and problem-solving approaches
• Values Interview: A conversation with team members focused on how you align with our core values and leadership principles.
• References: We connect with a few folks you’ve worked closely with to get a better picture of your working style and impact.
• Offer: If all goes well, we’ll move to the offer stage!

Please note, we will have an AI note-taking tool join most of our interviews.

Hi potential new butterslice! A recent study from LinkedIn showed that most women apply to jobs only when they meet 100% of the requirements, whereas men will hit the apply button if they hit 60%. Givebutter is committed to building a diverse and inclusive team. So to the women and nonbinary folks out there feeling unsure if you're a perfect fit, we strongly encourage you to apply!