Social Media & Community Manager

What you’ll do

• Create and manage social content across LinkedIn, X, and emerging platforms, from ideation and copywriting to scheduling and community engagement.
• Identify and partner with key influential figures in the SaaS, apps, AI and fintech space, managing these relationships to build a network of external advocates for Paddle.
• Build community on Paddle’s current social channels and scope out new channels.
• Turn product launches, company news, and campaigns into engaging, platform-native storytelling.
• Spot trends, conversations, and opportunities to help Paddle show up in relevant and interesting ways.
• Experiment with formats, hooks, visuals, and content styles to grow engagement and reach.
• Track performance and engagement, monitoring overall analytics.
• Use AI and automation tools to create faster, smarter, and more effective social workflows.
• Partner with Comms and Brand teams to amplify launches, media moments, and thought leadership.
• Support executive and employee social presence.

We’d love to hear from you if you are

• Deeply passionate about social media, creators, internet culture, and how ideas spread online. Are highly tuned into trends, algorithms, and emerging social behaviours.
• Experienced with social media management and publishing platforms.
• Interested in growing relationships with influencers and building online communities.
• Curious about what drives engagement, conversation, and audience growth.
• A strong short-form storyteller with a sharp instinct for tone, timing, and platform behaviour.
• Creative, proactive, and full of ideas — excited to test, learn, and iterate quickly.
• Comfortable creating content directly across formats including copy, visuals, clips, and reactive posts.
• Excited by AI tools and new ways of scaling creativity and content production.
• Energised by fast-moving environments and collaborating across teams.

Everyone is welcome at Paddle

At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.

Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.

Why you’ll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.