Social Media Manager

The Role

As a Social Media Manager at Air Apps, you will be responsible for developing and executing innovative social media strategies to increase brand awareness, engage our target audiences, and drive measurable growth in followers, engagement, and conversions. Collaborating with cross-functional teams—including Marketing, Content, and Product—you will ensure that social media efforts align with broader brand and business objectives.

• This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms including Facebook, Instagram, Twitter/X, LinkedIn, and TikTok.
• Create, curate, and schedule engaging content, including text, images, and short-form videos, that aligns with our brand voice and objectives.
• Monitor and respond to comments, messages, and mentions to foster a positive online community and address user feedback.
• Track and analyze key performance metrics (e.g., reach, engagement, conversions) to assess campaign effectiveness and refine strategies.
• Stay informed about social media trends, platform updates, and best practices to ensure our campaigns remain innovative and effective.
• Collaborate with designers, content creators, and other team members to ensure cohesive and high-quality social media content.
• Develop and manage social media advertising campaigns to maximize engagement and conversion rates.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Around 4+ years of experience managing social media campaigns and online communities for brands.
• Strong copywriting skills with a deep understanding of brand voice and messaging.
• Proficiency in social media management tools such as Hootsuite, Sprout Social, or similar platforms.
• Familiarity with social media analytics tools and ability to translate data into actionable insights.
• Ability to multitask, manage deadlines, and work in a fast-paced environment.
• Creative mindset with an eye for visual storytelling and content engagement.