Social Media Manager

Key Responsibilities

Campaign Setup & Execution

• Set up and manage paid ad campaigns across Facebook/Meta and Instagram using Meta Business Suite.
• Configure targeting, audiences, budgets, and scheduling based on briefs provided by the team.
• Manage LinkedIn content publishing and organic engagement.
• Ensure campaigns go live on time and run as planned from start to finish.

Content Scheduling & Asset Management

• Receive content assets (images, videos, copy) from the team and assemble them into a content calendar.
• Schedule posts across platforms in line with campaign timelines (week 1, week 3, week 5 messaging cadence, etc.).
• Create simple graphic tiles in Canva where needed, using provided brand images and guidelines.

Analytics & Reporting

• Monitor campaign performance including reach, engagement, cost-per-result, and ROI metrics.
• Provide regular performance summaries and flag underperforming content for review.
• Make data-informed optimisations to improve results within approved budget parameters.

Account Management

• Manage access and administration of social accounts (currently operated out of Cambodia; coordination required).
• Keep platforms organised, up to date, and compliant with Meta and LinkedIn policies.

Requirements

Essential

• Minimum 3-4 years of experience managing social media for organisations or clients.
• Proven hands-on experience running paid campaigns in Meta Business Suite (Facebook & Instagram ads).
• Confident reading and interpreting social media analytics — not just vanity metrics.
• Proficient in Canva for basic asset creation and resizing.
• Strong attention to detail — campaigns must go live correctly, on time, every time.
• Portfolio of past social media work required for consideration.

Advantageous (Not Required)

• Experience managing social media for charities, NGOs, or cause-based organisations.
• Familiarity with LinkedIn campaign management and organic content strategy.
• Experience working with cross-border or remote teams.