Social Media Project Manager – Brand & Community

Key Responsibilities

• LinkedIn Community Management — H + CEO
• Manage the day-to-day activity of H’s and our CEO’s LinkedIn accounts: reactions, comments, and targeted interactions with the ecosystem.
• Grow the community with clear numerical objectives for growth — followers, reach — and engagement — rate and quality of interactions.
• Identify and engage key profiles in the ecosystem: journalists, decision-makers, partners, and industry influencers.
• Buzz & Original Ideas
• Design and execute editorial initiatives: viral posts, original formats, and awareness campaigns.
• Continuously propose distinctive creative ideas.
• Monitor trends and seize relevant newsjacking opportunities.
• X — Twitter
• Manage H’s presence on X: tone, frequency, and positioning, with a different approach from LinkedIn and a more tech-oriented angle.
• Identify the right strategy for the audience and objectives on this platform.

Requirements

• Strong understanding of LinkedIn and X algorithms and engagement mechanics.
• Excellent writing skills: you know how to write authentically in someone else’s voice.
• A strong sense of buzz and creativity: you have already created content that truly gained traction.
• KPI-driven and rigorous: you use data to guide decisions, rather than relying on intuition alone.
• Discreet and trustworthy: you will be working on the personal reputation of a senior executive.

What this role is not

This is not a traditional community manager role focused on posting three times a week. We are looking for someone who thinks strategically about reputation, brings original ideas, and understands the difference between visibility and impact.

Location

• Paris
• This role is hybrid, and you are expected to be in the office 3 days a week on average.