Sr. Content Strategy Manager

Responsibilities

• Define and own the global content strategy for performance marketing across 7 PayJoy countries, ensuring every creative output is directly tied to measurable business outcomes (CAC, Lead-to-Sale, take rate, brand engagement).
• Build and lead a content measurement and experimentation framework, including A/B testing protocols, performance dashboards, and structured iteration cycles, to continuously optimize content against key business metrics.
• Lead, develop, and scale both internal and external content creation teams across all markets, establishing clear workflows, quality standards, and creative briefs aligned to performance goals.
• Own the global influencer marketing strategy: from creator identification, vetting, and partnership negotiation, to campaign execution, content quality control, and ROI measurement across all 7 countries.
• Champion an AI-first approach to content production, building scalable creation workflows and tooling that dramatically increase output capacity while preserving creative quality and cultural relevance in each market.
• Partner closely with Performance Marketing, Data/BI, and Growth teams to ensure content strategy is informed by funnel data and directly contributes to CAC reduction and conversion improvement.
• Design and maintain scalable content playbooks and systems that enable cultural and linguistic localization across 7 markets without sacrificing brand consistency or performance benchmarks.
• Oversee content calendars, creative asset pipelines, and publication cadence across all markets, ensuring timely and high-quality delivery aligned to campaign objectives.
• Present content performance insights, experiment results, and strategic roadmaps to senior leadership regularly, translating creative work into business language.
• Monitor and integrate emerging trends in digital content, generative AI tools, and the creator economy to maintain competitive advantage across all markets.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
• 5+ years of experience in digital content strategy or content marketing, with at least 3 years in a leadership role managing cross-functional and/or multi-country teams.
• Demonstrated ability to build content measurement systems, design and run structured content experiments (A/B testing), and connect content performance directly to business metrics (CAC, conversion rates, revenue). Content experimentation must be as natural as content creation.
• Deep expertise in global influencer marketing including creator strategy, partnership negotiation, campaign execution, and ROI measurement across multiple markets simultaneously.
• Strong analytical mindset with hands-on experience in BI tools, content analytics platforms, and performance dashboards. Ability to translate data insights into creative strategy decisions and vice versa.
• Proven experience building and scaling AI-first content workflows and production systems that increase team output capacity without compromising quality.
• Experience leading content strategy across multi-country environments (7+ markets preferred), with strong sensitivity to cultural and linguistic localization requirements.
• Excellent cross-functional collaboration skills ability to partner effectively with Performance Marketing, Product, Data, and CX teams to align content strategy with business objectives.
• Outstanding communication and storytelling skills in English; Spanish or Portuguese proficiency is strongly preferred.