Original listing text, shown exactly as published by the company.
What You’ll Do
- Revenue Growth Strategies: Collaborate with sales reps and leaders to develop strategies that support quarterly pipeline and revenue goals
- Cross-Functional Collaboration: Work closely with cross-functional teams to define programmatic strategies that engage existing customer accounts to improve account penetration, uncover high intent, and drive expansion opportunities
- Understand the local Go-to-Market motions, aligning a thoughtful plan to focus accounts and industries.
- Multi-Channel Campaigns: Design and implement a multi-channel strategy to engage and nurture key personas in partnership with Sales, Customer Success, Product, Field and Customer Marketing teams. Understand the marketing operations ecosystem to independently leverage tools available to execute these campaigns for best results
- Regional Support: Provide support to sales teams across Australia, Japan and South East Asia, addressing regional differences and adapting to market-specific needs in each country
- Data-Driven Optimization:Use data and industry best practices to measure and optimize customer growth initiatives. Use key performance indicators (KPIs) to track success, conduct in-depth analysis, and refine strategies to improve programs for target accounts
- Event Coordination: Alongside the team, plan and manage events, webinars, and networking opportunities to showcase the value of our solutions. Partner with the events and alliances team to ensure success in both customer and industry engagements
- This role will also involve advocating for sales needs, meeting weekly with the sales team to ensure alignment on marketing priorities, and supporting initiatives that put the customer at the center of our growth efforts
What You Will Bring to Coupa
- First and foremost, a can-do attitude
- 15+ years in Enterprise B2B marketing, demand generation, or digital marketing
- Data and metrics-focused, and experience with various MarTech solutions: Salesforce, Marketo, Demandbase / 6sense, Linkedin Campaign Manager, Outreach, Sendoso
- Prior experience developing and implementing 1:few or 1:many ABM programs
- Strategic, self-starter with strong cross-functional project management skills. Capable of navigating ambiguity in a fast-paced environment…
