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A remote Engineering Leadership role at Extreme Networks. Own the Americas field marketing strategy, aligned to Extreme’s revenue goals, regional sales priorities, and vertical market focus.
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Field Marketing Strategy & Revenue Alignment
Own the Americas field marketing strategy, aligned to Extreme’s revenue goals, regional sales priorities, and vertical market focus.
Translate corporate GTM strategy into regional, segment‑specific field plans across Canada, US, and Latin America markets.
As a strategic partner with Sales and Channel leadership, align plans on where, when, and how investments will generate the highest return.
AI‑Enabled Planning, Execution & Optimization
AI-enabled creation of repeatable, on brand, bill-of-materials for regional and vertical campaigns
Predictive account and territory prioritization
Event and program performance analysis
AI‑enabled personalization for executive and ABM experiences
Automated post‑event follow‑up
Apply AI insights to optimize budget allocation, program mix, and regional investments in real time.
Champion a test‑and‑learn culture, using AI to shorten feedback loops and continuously improve ROI.
Integrated Field Programs & Experiences
Industry and partner MDF events
Executive dinners and C‑suite engagements
Roadshows, regional activations, and customer forums
Account‑based targeted demand (1:1, 1:few)
Tightly integrated programs with digital demand, ABM, BDR, corporate campaigns, and partner marketing.
Collaboration with Channel and Partner Marketing to design and execute joint field and MDF programs that accelerate partner‑sourced and partner‑influenced pipeline.
Drive consistent messaging, positioning, and value articulation in partnership with Product Marketing.
Measurement, Analytics & ROI Accountability
Weekly reporting on marketing‑sourced and influenced pipeline
Revenue impact and deal acceleration
Program‑level ROI and cost efficiency
Measure and help teams understand success metrics for every field investment to improve decision-making.
Use AI and advanced analytics to surface insights, trends, and ROI optimization opportunities.
Leadership & Team Development
Lead, mentor, and scale a team of regional field marketing leaders and managers.
Build a teamwork-first, high‑performance, outcomes‑driven culture focused on accountability, innovation, and collaboration.
Influence cross‑functional stakeholders without relying on heavy process or hierarchy.
Experience & Expertise
10+ years of B2B field, regional, or integrated marketing experience, including senior leadership roles in a SaaS or enterprise technology environment.
Proven success driving +$1B pipeline and revenue impact in a B2B Saas technology company.
Experience supporting direct sales and channel‑led GTM motions.
Strong understanding of enterprise buying cycles, multi‑stakeholder deals, and executive audiences.
AI, Data & Modern Marketing Skills
Demonstrated experience applying AI in marketing—beyond experimentation—to improve targeting, execution efficiency, personalization, and ROI.
Strong analytical orientation with the ability to connect marketing activity to pipeline, revenue, and lifetime value.
Fluency with CRM, marketing automation, ABM platforms, and analytics tools; comfort partnering deeply with Marketing Ops and RevOps teams.
Leadership & Collaboration
Executive‑level communication and stakeholder management skills.
Ability to operate effectively in a fast‑paced, matrixed, global organization.
Hands‑on leadership style with a bias toward action, experimentation, and continuous improvement.
Field marketing is viewed by Sales as a strategic growth engine, not an event function.
AI is embedded into how field programs are planned, executed, and optimized.
Clear, consistent reporting shows how field marketing accelerates pipeline and revenue.
Regional teams execute with teamwork, speed, focus, and confidence—backed by data, not intuition.
Extreme Networks
Engineering Leadership
52 open roles on Sydicom
Extreme Networks, Inc. is an American networking company based in Morrisville, North Carolina. Extreme Networks designs, develops, and manufactures wired and wireless network infrastructure equipment and develops the software for network management, policy, analytics, security and access controls.
Source: Wikipedia
