Sr. Lead Product Copywriter

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

About the Role:We are looking for an agile, experienced, data-minded Sr. Lead Product Copywriter to join the Creative Team while supporting growth initiatives across all categories. This dynamic role requires exceptional creative and conceptual thinking, sophisticated execution of high-impact initiatives, and proven leadership managing teams at scale.

The ideal candidate is fluent in leveraging AI tools, not just as a productivity aid, but as a genuine partner in ideation, content development, and workflow optimization. From accelerating experimentation to exploring new creative directions, you'll help set the standard for how our team integrates AI thoughtfully and effectively into the way we work.

Collaboration is the name of the game, and this individual will work closely with many cross-departmental stakeholders in Growth, Marketing, and Design. To us, a successful Sr. Lead Product Copywriter is someone who delivers transformative work that moves the needle on conversion and retention across our digital products. You won’t just be writing copy, you’ll be defining strategy, influencing organizational processes, and mentoring a team of senior product copywriters to do their best work.

You Will

• Define and drive copy strategy for digital products including storefront, app, flow, and more
• Lead and mentor a team of senior product copywriters working across digital products such as online intake flows, app, subscription management, and beyond
• Own content strategy for product launches, experiments, and high-visibility initiatives
• Champion the integration of AI tools into copywriting workflows, ideation, and content development, establishing best practices and raising the bar for how the team works smarter and faster
• Serve as a senior cross-functional partner to product managers, product marketing managers, designers, developers, and other stakeholders, setting the standard for collaboration
• Synthesize and manage feedback from stakeholders at multiple levels, including executive leadership
• Deliver brand, marketing, and UX copywriting at the highest level while championing and evolving brand voice, tone, and direction
• Use your expertise as an insight-driven storyteller to elevate every asset you touch
• Champion editorial excellence, setting the bar for editing, grammar, and proofreading standards across the team
• Establish, evolve, and enforce brand and content guidelines organization-wide

You Have

• 10+ years' experience in digital product copywriting, with at least 3 years in a senior leadership role
• Demonstrated ability to lead, grow, and inspire high-performing copywriting teams
• Deep experience collaborating with designers and managing complex multi-stakeholder projects
• Fluency with AI writing and productivity tools, with a demonstrated ability to incorporate them into creative workflows, experimentation, and ideation processes
• Strategic thinker with a strong track record in data-driven marketing and experimentation
• Proven ability to drive conversion- and engagement-focused experimentation at scale
• Skilled at influencing stakeholders and executive audiences through compelling creative rationale
• Strong ability to communicate the value of marketing and content strategies across all levels of the business
• Experience owning multiple high-priority projects simultaneously in a fast-paced environment
• Hands-on “player/coach” leadership style
• Ability to address delicate topics with clarity, empathy, and precision
• In-depth understanding of the healthcare, wellness, or CPG industry is a plus