Sr. Lifecycle Marketing Manager

What you’ll do as a Sr. Lifecycle Marketing Manager at Vanta

• Own lifecycle strategy and execution across email, in-product, and other channels to drive onboarding, activation, retention, and expansion.
• Map and maintain end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact.
• Design and execute end to end lifecycle programs from ideation through launch, QA, and iteration.
• Translate product usage and behavioral signals into targeted, trigger-based lifecycle programs.
• Define segmentation and size audiences using product and CRM data to prioritize highest-impact opportunities.
• Use AI as a core part of how you work to accelerate personalization, increase testing velocity, and automate lifecycle workflows.
• Establish scalable experimentation frameworks (A/B, multivariate, holdouts) that drive continuous learning and optimization.
• Drive cross-functional partnership with Product, Product Marketing, Marketing Ops, Data, Sales, and Customer Success to align on customer insights, influence roadmap decisions, and deliver cohesive, high-impact lifecycle programs.
• Develop compelling messaging, content, and visuals that resonate with B2B audiences.
• Own performance reporting and use insights to inform prioritization and roadmap decisions.
• Support product launches and strategic initiatives through coordinated lifecycle campaigns.
• Maintain data quality and compliance while enabling accurate segmentation and behavioral targeting.

How to be successful in this role

• 4–6 years of B2B lifecycle marketing experience focused on adoption, retention, and expansion, ideally within a product-led growth (PLG) environment.
• Expertise in marketing automation (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills with experience using behavioral and product data to inform strategy.
• Experience building triggered, behavior-based lifecycle programs.
• High product acumen and ability to identify and size impactful opportunities.
• Experience mapping customer journeys and documenting lifecycle frameworks.
• Strong creative instincts across messaging, content, and campaign development.
• Experience running structured experimentation programs.
• Excellent cross-functional collaboration and project management skills.
• Familiarity with in-product messaging tools (e.g., Pendo, Intercom, Chameleon) is a plus.
• Must be authorized to work in the U.S. without the need for current or future employer sponsorship.
• Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.

What you can expect as a Vanta’n

• Industry-competitive salary and equity
• Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans
• 16 weeks fully-paid Parental Leave for all new parents
• Health & wellness stipend
• Remote workspace, internet, and cellphone stipend
• Commuter benefits for team members who report to the SF and NYC office
• Family planning benefits
• Matching 401(k) contribution with immediate vesting
• Flexible PTO policy, plus 80 hours of Sick Time
• 11 company-paid holidays
• Virtual team building activities, lunch and learns, and other company-wide events!
• Offices in SF, NYC, London, Dublin, Tel Aviv, and Sydney

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors and may vary based on candidate location, skills, depth of work experience, and relevant licenses/credentials.

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At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.

If you are being referred for the role, please contact that person to apply on your behalf