Sr. Manager, Brand Marketing, e.l.f. Cosmetics

Responsibilities

• Lead end-to-end global go-to-market planning for key product and campaign initiatives, from positioning and strategy through rollout and post-launch analysis.
• Partner cross-functionally with Innovation, Creative, Sales, Digital, Integrated Communications, International, Finance, and Legal teams to execute high-impact launches that drive brand and business growth.
• Translate product and brand strategies into breakthrough creative platforms and campaign narratives that resonate across diverse global audiences.
• Align global and regional teams around timelines, assets, and activation plans to ensure seamless execution and a unified brand presence worldwide.
• Leverage consumer insights, performance data, and cultural trends to inform strategy and unlock new opportunities for innovation and growth.
• Champion e.l.f.’s fearless, inclusive, and playful brand DNA across all touchpoints, from retailer programs to influencer campaigns to internal storytelling.
• Develop scalable launch frameworks and playbooks that accelerate speed-to-market and strengthen global launch capabilities.
• Manage marketing budgets and track performance metrics to optimize investment and maximize ROI.
• Lead compelling presentations and communications that align and mobilize internal teams and external partners around strategic initiatives.
• Influence stakeholders across functions and markets to drive alignment and deliver launches with excellence at global scale.

Requirements

• 6–8 years of experience in brand management, product marketing, or go-to-market leadership; experience in beauty, CPG, or lifestyle brands preferred.
• Demonstrated success leading multi-market or global product and campaign launches.
• Strong ability to balance strategic thinking with hands-on execution in fast-paced environments.
• Deep understanding of consumer behavior, digital ecosystems, and cultural trends shaping modern brands.
• Analytical mindset with the ability to translate data into actionable strategy and business decisions.
• Strong creative intuition and ability to collaborate effectively with creative and communications partners.
• Highly collaborative, resourceful, and comfortable operating in ambiguity and rapid growth environments.
• Builder’s mindset with a proactive approach to creating processes and solutions rather than waiting for direction.
• Excellent communication and presentation skills, with the ability to influence senior stakeholders.