Sr Marketing Specialist, Pipeline Development

Primary Duties

• Directs the development and continuous improvement of integrated marketing campaigns, using analytical skills and market intelligence to drive operational decision-making.
• Leads comprehensive analysis of target accounts, identifying business opportunities and crafting account penetration strategies.
• Exercises authority in prioritizing accounts, allocating marketing resources, and establishing account engagement protocols.
• Independently develops content strategies and tactical execution plans tailored to complex buying committees.
• Makes strategic pivots to campaign methodologies based on objective data and market trends.
• Establishes success criteria, evaluates campaign effectiveness, and implements process enhancements that impact revenue growth.
• Identifies, engages, and maps key stakeholders using persona mapping and market research.
• Drives outreach strategies and curates content to nurture high-value prospects from initial contact through qualified opportunity.
• Shares market insights and recommendations with leadership and cross-functional teams.
• Designs, optimizes, and enforces protocols for CRM documentation, lead transitions, and collaboration frameworks that streamline business development.
• Advises and supports cross-functional teams in implementing account-based strategies, acting as a subject matter expert within the organization.
• Tracks performance against KPIs, analyzes outcomes, and reports findings to inform future strategy.
• Recommends and implements strategic pivots and process changes that impact company objectives and market share.

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field.
• At least 6 years of experience in sales, business development, or related roles in the healthcare industry.
• Proven track record in leveraging account-based marketing tactics to generate leads within complex sales environments.

Preferred knowledge, skills, and/or abilities

• Demonstrate a strong understanding of healthcare market dynamics and trends with an emphasis on value-based care models.
• Exceptional communication and negotiation skills with the ability to build and nurture long-term professional relationships.
• High level of organization and time management skills, enabling effective prioritization in a fast-paced environment.
• Experience with CRM systems like Salesforce and Sales cadence software like Outreach, with proficiency in managing relationships and measuring success
• Proactive and adaptable approach, thriving in dynamic and evolving market landscapes.

Physical Requirements

• Must carry a valid driver’s license and be able to drive within assigned territory
• Must be able to travel via plane when needed
• Sitting for prolonged periods of time. Extensive use of computers and keyboard.…