Sr Public Relations Executive (Lifestyle & Luxury)

Requirements

• 4–6 years of experience in a Public Relations agency managing Lifestyle & Luxury accounts.
• Advanced English proficiency (written and spoken).
• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• Strong knowledge of 360° Public Relations and Influencer Marketing strategies.
• Proven experience managing media relations and key opinion leaders (KOLs).
• Established network of media contacts across the Lifestyle, Fashion, Beauty, Hospitality, Travel, and Luxury industries.
• Experience planning and executing press events, brand experiences, product launches, and media activations.
• Experience developing and managing influencer marketing campaigns from strategy through execution.
• Strong budget management and project coordination skills.
• Excellent presentation and client relationship management skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Activities

• Develop, coordinate, and execute integrated Public Relations and Influencer Marketing strategies for assigned brands.
• Build and maintain strong relationships with media, journalists, editors, influencers, and industry partners.
• Develop media pitches, press releases, briefing documents, and other communication materials.
• Plan, coordinate, and execute press events, product launches, media experiences, and influencer activations.
• Identify, negotiate, and manage partnerships with influencers, vendors, and external suppliers.
• Oversee project timelines, budgets, and campaign deliverables to ensure successful execution.
• Prepare client presentations, including strategic proposals, campaign updates, reports, and performance analyses.
• Monitor media coverage and campaign performance, providing actionable insights and recommendations.
• Collaborate closely with cross-functional teams, including Creative, Strategy, Social Media, and Production.
• Identify opportunities to generate earned media, strengthen brand positioning, and enhance campaign impact.

Skills

• Leadership
• Teamwork
• Strong communication skills
• Ability to work under pressure
• Problem-solving…