Staff Product Marketing Manager, Payer - Clinical Value

About the Role

Payers are foundational to Headway's mission. We can't expand access to mental healthcare without winning the trust of the plans who pay for it, and that trust gets built through a clear, evidence-backed story about clinical quality and outcomes. As our Staff Product Marketing Manager, Payer - Clinical Value, you'll own that story. You'll source the data, build the narrative, and partner with our clinical team to make Headway the most credible voice in the room when payers talk about mental health quality. You'll also own competitive intelligence for the payer audience, keeping us on offense in a market that's getting more crowded every quarter.

You'll sit on a small, focused Payer Marketing team. Your peer Payer PMM owns field marketing and the content library, so you can stay focused on narrative and competitive work. You'll report up to the Head of Payer Marketing and partner closely with the Head of Brand & Product Marketing, the CPO, and the Chief Commercial Officer.

You Will...

• Own how we translate the value of our network into a narrative that positions us as a critical partner to payers in driving quality mental health outcomes.
• Translate Headway's clinical and network data into evidence-backed stories - that inspire payers to bring Headway examples first, when in their own the payer clinical and value narrative . Partner with our clinical team to source the data, then build the narrative around it.
• Build a competitive intelligence capability that surfaces insights to product and GTM and shapes how we position against alternatives.
• Partner with other PMMs/marketers to ensure that the narrative shows up consistently across pitch decks, one-pagers, RFPs, and events.
• Equip our sales, BD, and account teams with the story, the data, and the talking points they need to win.

You’d be a great fit if...

• You have 7+ years of product marketing experience, ideally marketing to payers or enterprise buyers in healthcare, fintech, or another highly regulated industry.
• You've built audience-facing narratives from data. You're comfortable sitting with a clinical lead, a data scientist, and a deck at the same time.
• You have a point of view on what good clinical or scientific storytelling looks like.
• You're empathetic and relationship-obsessed, both with internal collaborators and customers.
• You're a strong storyteller and narrative-builder.
• You have a strong track record of quantifiable results.
• You want an environment with open feedback and high autonomy.
• You're motivated by the chance to make an impact on one of our generation's defining problems, accessible mental healthcare.