Strategist - Healthcare Advertising

About the role

The Strategist is responsible for uncovering deep insights, early-stage strategic narrative structuring, and supporting strategic workstreams from discovery through activation. They will work closely with senior strategists and cross-functional colleagues to build brands that are both differentiated and meaningful, grounded in evidence but elevated through imagination.

This role requires a strong foundation in research, a growing fluency in brand fundamentals, and the confidence to express a point of view. They will be expected to operate with increasing independence, manage individual projects and support on components of larger strategic projects, and bring fresh perspective to client and internal conversations.

What you'll do

Strategy Development

• Support the creation of brand foundations, including positioning, value propositions, brand narratives, and personality frameworks.
• Contribute to messaging strategy and help define how brands communicate consistently across touchpoints.
• Participate in developing strategic frameworks, workshop architectures, and activation roadmaps.

Insight Generation

• Independently analyse category, competitive, and behavioural insights to identify opportunities and strategic implications.
• Learn to recognise pain points across the customer journey and connect them to brand opportunities.
• Contribute to the interpretation of qualitative and quantitative research with guidance from senior strategists.

Market & Category Intelligence

• Conduct desk research, competitive audits, environmental scans, and cultural trend analyses.
• Draft background briefs and strategic inputs that set up creative and medical teams for success.
• Use segmentation learnings to support understanding of the target audiences strategic direction.

Creative Collaboration

• Participate in creative reviews, providing a strategic lens on ideas and executions.
• Collaborate with senior strategists to refine stimuli, workshop materials, and narrative presentations.

Cross-Functional Coordination

• Work closely with client service, medical, creative, and analytics colleagues to ensure strategic cohesion across deliverables.
• Help keep cross-functional communication flowing, cascade information and liaise with other teams to ensure project momentum when senior strategists are focused on major deliverables.
• Escalate issues early and contribute to keeping workstreams coordinated and on track.

Project Support & Delivery

• Assist in assembling proposals, pitch materials, pre-reads, and executive summaries.
• Maintain project organisation and help keep strategy workstreams on track.
• Present components of strategic thinking to internal teams and, where appropriate, to clients.

About you

• Experience in brand strategy, healthcare strategy, medical communications, market research, marketing, or a related field.
• Strong analytical skills and the ability to interpret diverse data sets.
• Excellent written and verbal communication, with a talent for synthesising information.
• Familiarity with qualitative and quantitative research approaches.
• Ability to manage priorities in a fast-paced, multidisciplinary environment.…