A hybrid role at Princess Polly. A scaled, active creator roster consistently producing on-brand, conversion-driving content.
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es and performance incentives to maximise creator output and ROI.
Campaign & Content Execution
Creator-led campaigns: plan and roll out creator-driven campaigns aligned to product launches, promotions and trending content.
Content briefing: develop briefs, hooks and content angles that convert; coach creators on best-practice short-form and LIVE formats.
Creator LIVE support: enable creators to feature our products on their own LIVE streams – supplying product info, talking points, samples and promotional angles so they can sell to their audience (note: our in-house team already runs LIVE from our own channel).
Trend spotting: monitor TikTok trends daily and translate them into rapid creator briefs and content opportunities.
Sample & seeding logistics: manage sample fulfilment, gifting workflows and tracking across active creator partnerships.
Performance, Growth & Reporting
Performance tracking: monitor creator-level metrics (GMV, conversion rate, video views, commission spend) and identify winning creators, products and content angles.
Test & iterate: continuously A/B test creators, hooks, products and offers to scale what works and cut what doesn’t.
Revenue ownership: own affiliate-driven GMV targets and report weekly on channel performance, creator pipeline health and growth opportunities.
Forecasting & budgeting: manage commission budgets, seeding spend and creator P&L inputs.
Cross-Functional & Platform
Internal collaboration: work closely with merchandising, content, brand and the paid media team to align creator activity with broader marketing and commercial calendars.
Product feedback loop: feed creator and audience insights back into product, merchandising and content teams.
Platform expertise: stay across TikTok Shop ecosystem updates, Affiliate Centre features, policy changes and new commerce tools; act as internal SME.
A scaled, active creator roster consistently producing on-brand, conversion-driving content.
Month-on-month growth in affiliate-driven GMV and a healthy pipeline of new creators.
Clear visibility on top-performing creators, products and content formats, with insights feeding the wider business.
Princess Polly
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