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What You’ll Do
- Strategic Market Ownership: Develop and own the end-to-end user acquisition strategy for Japan, identifying key growth opportunities and market trends.
- Multi-Channel Campaign Management: Plan, execute, and meticulously analyze large-scale UA campaigns across relevant local networks, reward platforms, DSPs, Game Media, CTV and other relevant platforms like Google Ads, Unity, Moloco and more.
- Data-Driven Optimization & Reporting: Lead in-depth data analysis to optimize campaigns based on KPIs, refining targeting and bidding to maximize Roas. Regularly monitor, assess, and present comprehensive reports to stakeholders.
- Localized Experimentation: Drive continuous A/B testing and optimization of creatives, copy, and targeting, ensuring cultural relevance and maximum performance.
- Cross-Functional Collaboration: Partner closely with Creative, Product, Localization, Sales, and Data teams to align UA efforts with company goals and market-specific needs.
- Partner Management: Manage existing ad partner and agency relationships and identify new platforms and opportunities to enhance performance in Japan.
- Market Intelligence: Stay updated on the latest UA trends, mobile advertising technologies, and emerging platforms specific to the Japanese market.
What You’ll Bring
- Extensive UA Experience: 5+ years in mobile user acquisition or performance marketing, with a proven track record of driving results and managing substantial budgets.
- Regional Expertise: In-depth knowledge of the digital advertising landscape and UA best practices in Japan.
- Language Proficiency: Fluency in English and Japanese is required.
- Platform & Technology Proficiency: Hands-on expertise with major platforms (Naver, Line, Google Ads, Unity, Moloco) and familiarity with mobile attribution tools (e.g., AppsFlyer, Adjust). Experience with SDK networks, DSPs, and reward platforms.
- Analytical Acumen: Exceptional analytical skills to interpret large datasets and translate insights into actionable strategies.
- Strategic & Hands-On: Ability to formulate comprehensive UA strategies while maintaining a hands-on approach to daily execution.
- Collaboration & Communication: Strong ability to collaborate effectively across cross-functional teams and provide clear, concise reporting.
Why Almedia? 🎁
- Scale With Almedia: Have a real impact and grow alongside a startup that has been profitable from day one.
- High-Growth Environment: We encourage all staff to take ownership of projects and consistently raise the bar.
- Do More, Get More: Generous bonus scheme to ensure great, proactive work is valued.
- We Listen: We regularly add to our benefits through rigorous employee feedback.
We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.