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A hybrid Marketing role at Coins.ph.
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Original listing text, shown exactly as published by the company.
Develop user segmentation models based on user risk preferences, asset holdings, trading behavior, and transaction frequency
Identify behavioral differences between high-potential users, high-net-worth users, and low-quality or incentive-driven users, and design differentiated growth and conversion strategies
Monitor and optimize key financial growth metrics including deposit conversion rate, first trade completion rate, net asset inflow, and product penetration
Conduct attribution analysis to evaluate user lifetime value (LTV), customer acquisition cost (CAC), and long-term ROI across channels
Propose growth hypotheses based on data insights, design and execute A/B testing experiments, and take ownership of experiment outcomes
Deeply participate in localized operations by researching local financial habits, payment behaviors, and user scenarios to improve product and operational strategies
Collaborate closely with Product, Data, and Operations teams to continuously improve user growth funnels and conversion efficiency
1-3 years of experience in Growth Operations, User Growth, Product Operations, or related fields
Hands-on experience running end-to-end data-driven growth experiments
Strong logical thinking with the ability to break down complex growth goals into actionable strategies and measurable metrics
Good understanding of user behavior, conversion funnels, lifecycle management, and growth KPIs
Strong ownership mindset with the ability to work independently and drive results…
Coins.ph
Marketing
11 open roles on Sydicom
Coins.ph is a leading fintech company operating a regulated mobile wallet and cryptocurrency exchange platform in the Philippines. It enables users to easily buy, sell, and store various cryptocurrencies, as well as access digital payment services like bill payments and remittances. The company is widely recognized for pioneering cryptocurrency and digital asset services in the region.
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