A remote Marketing role at Imagine Pediatrics.
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Original listing text, shown exactly as published by the company.
As Vice President of Marketing at Imagine Pediatrics, you will lead, evolve, and operationalize a comprehensive, enterprise-wide marketing and communications strategy that advances the organization’s growth, brand, and mission.
This includes building on our momentum as the leader in virtual and in-home value-based pediatric care for children with special health care needs, while scaling a modern, data-driven, and highly integrated marketing function. You will:
Create the end-to-end marketing strategy across brand, communications, growth, and engagement marketing
Serve as a key member of the leadership team, aligning marketing priorities with company goals
Lead and continue building a high-performing marketing team within a modern marketing infrastructure leveraging marketing technology, automation and AI-enabled tools
Lead the continued development of a brand identity that reflects Imagine Pediatrics and its clinical excellence and family-centered model
Translate a complex medical, behavioral, and social care delivery model into clear, compelling, and human-centered narratives
Ensure brand consistency across all audiences and channels
Oversee the development and support the execution of a PR and thought leadership strategy that positions the organization as a leader in pediatric value-based care and healthtech innovation, in partnership with your team and a PR agency
Lead integrated marketing strategies across B2B (health plans/MCOs/provider networks), B2B2C (communication and engagement partnerships with payers to raise awareness with members), and D2C (collaborating with the engagement and clinical teams to create marketing strategies supporting caregiver and patient enrollment and engagement)
Partner closely with commercial team to support B2B pipeline growth and new markets, introduce and support account-based marketing
Partner with engagement and clinical programming teams to ensure patient/caregiver communication reflects their healthcare journey and develop omnichannel marketing to support enrollment, engagement and care plan adherence
Build scalable, data-and-tech-driven marketing funnels across channels including paid advertising, earned media, social, web, email, SMS and print
Leverage digital platforms and AI-enabled marketing capabilities to optimize performance and conversion
Ensure all marketing aligns with payer requirements, legal/compliance standards, and value-based care objectives
Lead strategic communications for the organization to ensure clarity, alignment and consistency across all stakeholders
Collaborate cross-functionally to support the organization’s goals
Establish and monitor clear KPIs and dashboards to measure performance across brand, growth, and engagement marketing
First and foremost, you’re passionate and committed to reimagining pediatric health care and creating a world where every child with special health care needs gets the care and support they deserve. You will need:
15+ years of prior relevant experience in marketing and communications, experience in healthcare or health tech preferred
10+ years of experience in marketing leadership with direct responsibility for building and leading high-performing marketing teams
Proven success leading integrated marketing across B2B/B2B2C/D2C
Deep experience in value-based care
Proven experience engaging Medicaid populations and vulnerable or underserved populations
In-depth knowledge of the healthcare ecosystem, including clinical workflows, payer and provider dynamics, and corresponding care models
Demonstrated ability to build trust with internal customers and foster a culture of accountability, continuous improvement and exceptional service
Imagine Pediatrics
Marketing
40 open roles on Sydicom
Imagine Pediatrics delivers home-based medical and supportive care services for children with complex or chronic conditions. The company focuses on enhancing quality of life for pediatric patients and their families through an interdisciplinary approach to palliative care.
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