Vice President, Marketing

What You’ll Do

As Vice President of Marketing at Imagine Pediatrics, you will lead, evolve, and operationalize a comprehensive, enterprise-wide marketing and communications strategy that advances the organization’s growth, brand, and mission.

This includes building on our momentum as the leader in virtual and in-home value-based pediatric care for children with special health care needs, while scaling a modern, data-driven, and highly integrated marketing function. You will:

Create the end-to-end marketing strategy across brand, communications, growth, and engagement marketing

Serve as a key member of the leadership team, aligning marketing priorities with company goals

Lead and continue building a high-performing marketing team within a modern marketing infrastructure leveraging marketing technology, automation and AI-enabled tools

Lead the continued development of a brand identity that reflects Imagine Pediatrics and its clinical excellence and family-centered model

Translate a complex medical, behavioral, and social care delivery model into clear, compelling, and human-centered narratives

Ensure brand consistency across all audiences and channels

Oversee the development and support the execution of a PR and thought leadership strategy that positions the organization as a leader in pediatric value-based care and healthtech innovation, in partnership with your team and a PR agency

Lead integrated marketing strategies across B2B (health plans/MCOs/provider networks), B2B2C (communication and engagement partnerships with payers to raise awareness with members), and D2C (collaborating with the engagement and clinical teams to create marketing strategies supporting caregiver and patient enrollment and engagement)

Partner closely with commercial team to support B2B pipeline growth and new markets, introduce and support account-based marketing

Partner with engagement and clinical programming teams to ensure patient/caregiver communication reflects their healthcare journey and develop omnichannel marketing to support enrollment, engagement and care plan adherence

Build scalable, data-and-tech-driven marketing funnels across channels including paid advertising, earned media, social, web, email, SMS and print

Leverage digital platforms and AI-enabled marketing capabilities to optimize performance and conversion

Ensure all marketing aligns with payer requirements, legal/compliance standards, and value-based care objectives

Lead strategic communications for the organization to ensure clarity, alignment and consistency across all stakeholders

Collaborate cross-functionally to support the organization’s goals

Establish and monitor clear KPIs and dashboards to measure performance across brand, growth, and engagement marketing

What You Bring & How You Qualify

First and foremost, you’re passionate and committed to reimagining pediatric health care and creating a world where every child with special health care needs gets the care and support they deserve. You will need:

15+ years of prior relevant experience in marketing and communications, experience in healthcare or health tech preferred

10+ years of experience in marketing leadership with direct responsibility for building and leading high-performing marketing teams

Proven success leading integrated marketing across B2B/B2B2C/D2C

Deep experience in value-based care

Proven experience engaging Medicaid populations and vulnerable or underserved populations

Prior experience in a high-growth environment strongly preferred

In-depth knowledge of the healthcare ecosystem, including clinical workflows, payer and provider dynamics, and corresponding care models

Demonstrated ability to build trust with internal customers and foster a culture of accountability, continuous improvement and exceptional service