Viral Creative Producer

About the Role Stunts are how Ramp punches above its weight. We don't buy attention. We earn it

Brian Baumgartner sat in a glass box for 8 hours buried in receipts. This earned us 214M views. Rachel Karten said about it, “It’s not every day that my feed fills with people talking about a smart marketing stunt from a B2B SaaS company.” Three months later we escalated this into a Brian Super Bowl campaign, racked up 278M views, and got named #4 on AdWeek’s AI Influence Index, with AdWeek crediting, the only B2B brand to make the list. Our Funeral for the Penny did 35M views on a teeny budget and got us into the Washington Post, Fox News, and Detroit News.

We have an even deeper backlog of bigger swings ready to go. What we’re missing: another producer with internet-native taste and the operational rigor to pull off epic stunts.

NB: This isn’t a traditional creative producer role. We’re not hiring someone who ships customer marketing videos and linkedin posts with 20 likes. We’re hiring someone who has personally caused viral moments, and is hungry to do it again with real budget behind them.

What You'll Do

• Own stunts end-to-end. Concept, talent, permits, locations, vendors, capture, clips, distribution, measurement.
• Pressure-test ideas against virality, brand integration, and feasibility. Push back when a concept won't translate.
• Source talent, contractors, creators, and characters. Run outreach, negotiate, manage delivery.
• Scope, budget, and run stunts. Hire support staff as needed.
• Coordinate posting, collab tags, and amplification with the social team.
• Track views, reposts, downstream coverage, MQLs, SQLs, and pipeline impact per stunt. Feed learnings back into the next one.
• Stay obsessed with what's generating buzz online and IRL. Take regular calls with independent producers and creators and build on what's working.

What You Need

• A personal viral track record: you have built your own audience from real creative work, OR produced events, stunts, or experiences that have broken through online.
• Demonstrated taste: an instinct for what will perform on the algorithms before the data is in.
• End-to-end production ownership: talent, contracts, permits, COIs, vendors, schedules, releases.
• High judgment under ambiguity: knowing which detail to fight for and which to let go.
• Strong written and verbal communication, especially when briefing talent and aligning XFN partners.
• Comfort in a high-expectations, fast-moving environment with real budget responsibility.

Nice-to-Haves

• Existing relationships with internet-native talent, creators, or stunt collaborators.
• Experience producing IRL activations, brand stunts, or events that punctured culture.
• Personal experience as a creator or independent producer.