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Your role at Hostinger
YouTube Channel Owner for L'Académie Hostinger - where education meets inspiration.
Transform how millions learn online! As a YouTube Channel Owner at Hostinger, you'll be the face of our channel, using your creativity to bring our educational content to life. You'll own the entire local production process & strategy—from idea to creative implementation (ideate, write, record, publish, optimize, analyze).
This role demands both creative vision and strategic thinking. You'll not only create, but also analyze performance data, find content opportunities, do local competitor & keyword research & collaborate with video editors and the entire YouTube team to ensure your video performs. You will grow our YouTube channel through locally relevant content.
Curious to learn more? Connect with your team: Laura Baločkaitė, YouTube Team Lead.
Your day-to-day
- Own the entire French channel: Ideate, research, write, record, publish, and analyze—managing the full production workflow from concept to optimization. Use freelance support where needed.
- Create & perform: Record engaging, informative videos (long-form and Shorts) that bring our educational content to life for French-speaking audiences.
- Shape localized strategy: Set channel goals, conduct keyword and competitor research, and shape content direction based on regional insights and cultural nuances.
- Analyze & optimize: Track video performance metrics, identify what's working (and what's not), and implement data-driven improvements to boost retention and growth.
- Collaborate cross-functionally: Work with freelance editors on visual execution, partner with scriptwriters on content development, and contribute to quarterly planning with the broader YouTube team.
- Manage the details: Handle video uploads, metadata optimization, A/B thumbnail testing, and maintain SOPs to keep production running smoothly.
- Innovate continuously: Test new formats, experiment with hooks and structures, and help drive our evolution from tutorial-focused content to an entertaining, human-centered learning hub.
Your skills & experience
- 3+ years of experience in content creation & strategy with proven on-camera work (YouTube content preferred).
- French-speaking, native-level language skills.
- Strong acting and presentation skills—comfortable on camera, able to refine delivery, energy, and storytelling to connect with audiences.
- Good understanding of YouTube platform specifics: retention strategies, content optimization, and what makes videos perform.
- Ability to analyze performance data and translate metrics into actionable content decisions.
- Creative writing skills and SEO knowledge with the ability to structure content, localize scripts, and adapt messaging for French-speaking audiences.
- Experience managing multiple projects independently—strong organizational skills, accountability for deadlines, and self-driven workflow management.
- Knowledge of video production fundamentals and visual storytelling principles.
- Excellent cross-functional collaboration and communication skills, comfortable working with remote teams and freelancers.
- Creative problem-solver who balances artistic vision with performance data—can advocate for ideas and back them up with reasoning.
- Market research skills: ability to analyze competitors, identify content opportunities, and bring locale-specific insights to shape the local strategy.
- Nice to have: Experience with multi-cultural teams, familiarity with tech/web-building niche, knowledge of AI-powered editing or writing tools, background in video strategy or analytics, or cross-platform content experience (TikTok, Instagram).
