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Key Responsibilities
- Lead podcast production from guest identification and outreach through to scheduling, coordination, and post-recording follow-ups
- Develop and implement a YouTube-first video strategy focused on discoverability, watch time, and channel growth
- Oversee post-production workflows, ensuring consistent quality and on-schedule delivery in collaboration with editors and design resources
- Manage a full-cycle content repurposing strategy across LinkedIn, Instagram, TikTok, and other platforms, including both organic and paid distribution
- Own the creation of visual and promotional assets, ensuring brand alignment and platform relevance
- Write and distribute newsletters that support ongoing subscriber engagement and product education
- Maintain and optimize blog and video content on WordPress for SEO performance and long-tail engagement
- Monitor performance metrics (retention, CTR, subscriber growth) and adjust content strategy accordingly
- Actively engage with podcast and video audiences across channels to foster interaction and community
- Use HubSpot to manage workflows, automate outreach, and report on content performance and audience behavior
- Create onboarding videos, tutorials, and customer-facing educational assets to support broader marketing goals
Qualifications
- Extensive experience in content marketing, podcast production, or social-led media execution
- Demonstrated ability to grow YouTube channels and social audiences through data-informed experimentation
- Skilled in storytelling, content repurposing, and campaign execution across multiple channels
- Proficient with Adobe Creative Suite, Canva, HubSpot, WordPress, and podcast distribution tools
- Familiar with SEO principles, YouTube analytics, and social media ad platforms
- Adept at managing multiple projects and stakeholders in a remote, fast-moving environment
- Strategic mindset with attention to operational detail and consistent follow-through
- Confident communicator with a clear, audience-first approach to content
Work Hours
This role requires availability during U.S. Eastern Time business hours. Flexibility is expected for interviews, live promotions, and cross-functional collaboration.
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