Associate Creative Director, Customer Stories

About the Role

The Creative Director for Customer Stories will set the creative standard for the program, leading the charge on how we celebrate the compelling people and businesses building on Ramp. You’ll own the story bar, bringing narrative clarity, and filmmaker-level craft to every project.

Your job is to define the program’s creative principles, write the treatments, and direct a bench of filmmakers and animators. You’ll apply deep production knowledge to govern our tiers and actively push to break the mold of traditional B2B “customer stories.” Working closely with our Customer Marketing Lead, who writes the stories and sets the narrative priorities, you bring those stories to life on screen: owning the creative ideation, treatment, and direction. You’ll also work closely with animators and filmmakers, directing them through every shoot and edit.

As a creative leader, you’ll set the standard for how Ramp is represented to our customers, partnering across the business to ensure every project meets an exceptionally high bar for craft and storytelling.

What You'll Do

• Set the creative standard for Ramp's customer films and enforce it on every project
• Apply a story bar before any project enters production: real narrative tension, a compelling character on screen, Ramp load-bearing in the story
• Develop and evolve the Ramp’s film series, continuing to build a recognizable body of work
• Direct the creative for Tier 1 brand films end-to-end: brief, treatment, shoot direction, editorial, final cut
• Lead the Customer Creative team and grow a bench of editors, filmmakers, and writers
• Govern the production tier system and establish the internal production kit
• Partner with the Customer Marketing Lead on every customer film, and with Product Marketing on launch films and co-built product stories
• Own treatment and narrative shape across the program — strong writing is a daily, hands-on part of the job

What You Need

• 7+ years in film and creative direction with a portfolio that leans heavily into film: brand documentaries, character-driven branded content, or editorial work
• Strong writing chops — treatments, narrative arcs, and creative briefs are part of the daily craft; the customer story itself is led by Customer Marketing
• Strong story casting instincts — you can spot the compelling person inside a corporate org and pull a story out of someone who defaults to corporate-speak
• Understands the structural difference between a brand film and a sales-floor film, and briefs, casts, and directs them differently, with a creative point of view on how the same story can do both
• Experience building creative frameworks: production playbooks and brief templates
• Experience leading a team and producing a recognizable body of work
• Hands-on with AI tools in production and post (Runway, Descript, Adobe AI, ElevenLabs, VO3, Gemini, Midjourney)
• A background in filmmaking-leaning agencies or in-house creative leadership at companies with a high film bar
• Able to travel frequently for on-location shoots
• Based in NYC (or SF), or willing to relocate to either

Nice-to-Haves

• B2B or enterprise storytelling experience
• A network of editors, writers, and filmmakers you'd bring into our bench
• Documentary or editorial credits outside the brand world (festival, journalism, publishing)
• Experience partnering with a story-driven customer marketing function, plugging into a relationship-led story pipeline rather than sourcing stories solo