A hybrid Engineering Leadership role at e.l.f. Beauty.
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Beauty Squad Platform Growth
Define and lead the crawl/walk/run roadmap of evolving and scaling Beauty Squad as an interconnected membership ecosystem synchronized to e.l.f.’s broader community strategy
Drive net new member acquisition, activation, engagement, retention, and lifetime value growth, measured across connected channels; DTC, Retail in-store/online and Marketplaces (Amazon, TikTok Shop)
Identify new opportunities to increase member participation across commerce, content, experiences, partnerships and community in partnership with Integrated Marketing Communications (IMC) team
Own annual goals, KPIs, and investment priorities for the program; measure and monitoring weekly/monthly
Monitor competitive landscape and emerging trends across loyalty, gaming, social commerce, AI, and membership ecosystems
Member Acquisition, Engagement & Active User Growth
Own go-to-market plans for monthly campaigns that focus on value gains of Beauty Squad membership and increase active participation and tie into broader US and International marketing calendars
Lead onboarding journeys and activation programs that accelerate member engagement and synchronize seamlessly with the brand and community vision
Partner with Commerce, Retail, IMC, International and Social Commerce teams to drive member acquisition at every customer touchpoint
Rewards, Recognition & Loyalty Innovation
Own end-to-end rewards strategy including points, tiers, perks, surprise-and-delight, experiential rewards, and member recognition
Continuously evolve the loyalty value proposition to remain differentiated and competitive
Evaluate new reward structures and engagement models that increase participation and emotional loyalty
Explore future-facing loyalty opportunities including gamification, collectibles, immersive experiences, AI-powered rewards, and community-driven recognition
Community, Content & Engagement Programming
Lead member engagement strategy across Beauty Squad's digital community ecosystem; develop programs that deepen emotional connection between members and the brand
Support and advocate for member event inclusion, exclusive access opportunities, product testing programs, advisory panels, and community initiatives
Establish programs that transform members into advocates, creators, and brand ambassadors
Gaming, Gamification & Emerging Experiences
Drive member engagement through gamification, challenges, streaks, badges, quests, and interactive experiences, in partnership with IMC
Develop engagement mechanics that increase frequency, participation, and retention
Evaluate new technologies and experiences that strengthen Beauty Squad's role in the broader e.l.f. ecosystem
Member Experience Operations & Governance
Bachelor's degree in Business, Marketing, Digital Commerce, Customer Experience, or related field
8 years of experience in leading and managing global loyalty, membership, customer engagement, CRM, digital products, community management, or related disciplines with high volume of members
Experience leading high-performing teams and complex cross-functional frameworks rooted in collaboration
Proven track record growing membership programs, active users, retention, and customer lifetime value
Experience operating within consumer brands, retail, beauty, hospitality, gaming, media, or community-driven businesses
Experience leading modern loyalty ecosystems beyond transactional rewards
Experience with gamification, digital communities, membership platforms, mobile apps, or creator ecosystems
Strong understanding of customer data, lifecycle marketing, personalization, and engagement strategies…
e.l.f. Beauty
Engineering Leadership
70 open roles on Sydicom
e.l.f. Beauty is a global multi-brand beauty company. It offers a range of cosmetics, skincare, and other beauty products known for their accessibility, quality, and cruelty-free, vegan formulas.
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