Original listing text, shown exactly as published by the company.
Responsibilities
Global Body Category Brand Strategy
- Define and own the global brand strategy for the Naturium body category establishing the brand world, narrative architecture, and long-range vision
- Develop brand positioning, messaging frameworks, and creative territories that are distinctly ownable for body
- Identify whitespace opportunities in the body category and consumer landscape that the brand can meaningfully own
- Serve as the global brand authority for body the final word on how the brand shows up across every market, channel, and partner
Brand World Building & Integrated Campaigns
- Architect the world of Naturium body: the aesthetic, the voice, the values, and the emotional territory the brand inhabits
- Develop and steward brand guidelines and creative standards that give the body category a coherent, magnetic identity across global touchpoints
- Shape the cultural brand calendar identifying tentpole moments, cultural conversations, and brand-right opportunities that bring the body world to life
- Forge brand partnerships, collaborator relationships, and cultural alliances that expand the body brand's universe and deepen consumer connection
- Champion a brand-first approach to every consumer touchpoint, ensuring the body category has a distinct, consistent presence that is unmistakably Naturium
- Lead the strategic development of 360° brand campaigns for the body category setting the creative vision, brand narrative, and cultural ambition from brief through execution
- Partner with Creative, Social, PR, and Media teams to deliver campaigns that are culturally resonant, globally scalable, and unmistakably on-brand
- Define the strategic role of each campaign moment within the larger brand narrative arc for the year
Go-To-Market Vision & Strategy
- Own the go-to-market vision for the Naturium body category defining annual and seasonal brand strategies that translate global positioning into commercially powerful US market activation
- Shape the strategic narrative for how the body brand enters, shows up, and wins in the US retail environment across mass, specialty, and DTC
- Set the strategic direction for key retail brand moments with partners ensuring the body brand shows up with power and coherence at every touchpoint
Brand Performance & Insight
- Manage and optimize regional marketing investment across campaigns, launches, and activations, ensuring strong ROI and disciplined financial stewardship
- Define brand health metrics and success criteria that measure the strength of the body brand world, not just campaign outputs
- Leverage consumer, cultural, and competitive intelligence to continuously sharpen brand strategy and GTM vision
- Build clear, compelling brand narratives for leadership that connect brand equity building to long-range business growth
- Apply a rigorous, insight-led lens to ensure the body brand strategy remains culturally relevant and commercially sharp
Cross-Functional & Enterprise Leadership
- Act as the strategic center of gravity for the body category aligning Global Brand, Creative, Sales, Retail, Integrated Communications, and Consumer Insights teams around a unified brand vision
- Champion the consumer and culture at every cross-functional table, ensuring brand decisions are rooted in deep market and human understanding
- Mentor junior brand talent and cultivate a team culture defined by strategic rigor, creative ambition, and brand obsession
Requirements
- 8–10+ years of brand strategy, brand management, or integrated brand marketing experience within beauty, personal care, or high-growth consumer brands
- Proven track record building brand worlds not just executing campaigns with deep experience in brand positioning, architecture, and creative strategy
- Demonstrated success developing and owning go-to-market brand vision for the US market, including experience with mass, specialty, and DTC retail environments
- Experience with key US retail partners (Target, Sephora, Ulta, and/or DTC) required
- Strong understanding of the body care category, consumer behavior, and cultural trends
- A genuine cultural antenna. You know what's happening in beauty, wellness, and broader culture, and you know how to make a brand part of the conversation
- Demonstrated ability to influence senior cross-functional and global stakeholders through strategic clarity and compelling brand storytelling
- Experience working with internal creative teams and external agency partners to deliver high-impact brand work
- Hands-on experience using or evaluating generative AI tools in a brand or creative strategy context
- Strong financial acumen with experience managing brand investment and performance metrics
- Exceptional communicator written, verbal, and visual with the ability to build and sell a brand vision to any audience…
