Associate Director, Market Development - Mid-West

Essential Duties & Key Responsibilities

• KOL Development
• Design and execute KOL engagement strategy, including relationship development, message alignment and evaluation, scientific and product feedback, and targeted marketing initiatives
• Assume HCP-facing responsibility for the Marketing team in influencing KOL understanding of unmet need in alloHSCT, obtain and synthesize messaging feedback, and implement positioning and messaging adjustments
• Manage Commercial KOL engagement planning and execution at major congresses
• Brand Strategy and Regional Marketing
• Leverage KOL insights to inform Brand strategy, positioning, and messaging during the Brand Building process
• Regional congress strategy and execution, KOL engagement, exhibit staffing, strategic sponsorship management, Brand Plan insight and support, advisory board content and execution.
• Management of regional marketing budget
• Promotional Physician Speaker Bureau
• Identification, recruitment, and coaching of KOL speakers
• Vendor selection and management
• Content creation and PRC approval
• Bureau management and program execution
• Commercial COE Profiling and Insights
• Identify KOL champions and lead KOL-specific scientific education and clinical alignment
• Contribute to cross-functional pre-onboarding, multi-domain profiling of select ATCs
• Internal Collaboration to Optimize Launch Readiness and Execution
• Integration and strategic planning with regional cross-functional team, including Market Access, Medical Affairs, and Commercial Operations
• Interaction with all levels of the Sales Force to ensure effective communication, alignment, prioritization and implementation of Brand tactics
• Comply with all laws, regulations and policies that govern the conduct of Orca Bio activities

Minimum Qualifications

• Extensive experience in hematology/oncology and allogeneic bone marrow transplant sales or marketing; field-based marketing experience preferred
• Leukemia and/or bone marrow transplant clinical fluency
• Academic center account experience
• Launch experience
• Demonstrated ability to work cross functionally with other teams
• 10+ years of related experience with a BA/BS degree in a related discipline, advanced degree preferred (MA/MBA/PharmD)
• Ability to travel ~50% of the time (will include overnight travel)

Preferred Qualifications

• Experience working in-house at a small or mid-sized biotechnology company…