Associate Product Manager, Loyalty and Checkout

About the Role

As an Associate Product Manager, you will work across two of the most commercially important areas of our business: Summit Club+, Backcountry's paid loyalty subscription, and the lower funnel experience including cart, checkout, order confirmation, wishlist, and post-purchase moments.

This is a role for someone early in their product career who is hungry to own real work, develop sharp instincts, and grow fast. You will not be shuffling tickets. You will be close to the data, close to customers, and close to decisions that directly affect revenue and retention. We will invest in your development and we expect you to invest in the work.

At six to twelve months, success looks like shipping meaningful improvements, building credibility with your cross-functional partners, and developing a clear point of view on what we should build next and why.

What You'll Do

Summit Club+ Loyalty Strategy

• Support the product vision and roadmap for Summit Club+, Backcountry's paid loyalty subscription
• Work with marketing, analytics, and finance to understand membership trends, retention patterns, and member behavior
• Help identify benefit and experience improvements that make Summit Club+ the best loyalty program in the outdoor industry
• Track loyalty touchpoints across the customer journey and flag opportunities for improvement

Lower Funnel Conversion & Experience

• Support CRO initiatives across cart, checkout, receipt, wishlist, and post-purchase experiences
• Assist in writing clear, well scoped product requirements in close partnership with engineering and design
• Monitor funnel performance and surface findings with recommended next steps

Data-Driven Growth & Cross-Functional Leadership

• Learn to define and track success metrics for the features you help ship
• Participate in A/B test design and help analyze results
• Partner closely with engineering, design, marketing, analytics, and operations to move work from idea to live

Required Qualifications

• 0 to 2 years of experience in product management, consulting, analytics, or a related field
• Strong analytical instincts — you are comfortable in data and ask good questions of it
• Clear written and verbal communication skills
• Genuine curiosity about how e-commerce and digital products work
• Ability to stay organized and move work forward across multiple workstreams

Preferred Qualifications

• Familiarity with GA4, SQL, Looker, or similar analytics tools
• Exposure to A/B testing concepts or experimentation frameworks
• Experience or coursework in entrepreneurship, product, or digital business
• Hands on experience using AI tools to work faster and smarter
• Background in outdoor, retail, or e-commerce (personal passion counts)