Original listing text, shown exactly as published by the company.
About the position
Cologix is seeking a results-driven Channel Manager to lead the development and growth of our indirect sales ecosystem throughout the Midwest region. This role is responsible for recruiting, enabling, and managing strategic channel partners, including technology advisors, agents, consultants, MSPs, system integrators, cloud providers, and telecommunications partners. The Channel Manager will serve as a trusted advisor to partners while driving revenue growth through Cologix's portfolio of colocation, interconnection, cloud, and digital infrastructure solutions.
The ideal candidate possesses a strong background in channel sales, data center infrastructure, telecommunications, cloud services, or related technology solutions and has a proven track record of building high-performing partner relationships.
What you do daily
Partner Recruitment & Development
- Identify, recruit, onboard, and develop new channel partners throughout the Midwest territory.
- Create and execute a strategic territory plan to maximize partner-generated revenue.
- Build executive-level relationships within partner organizations to increase engagement and mindshare.
- Develop joint business plans with key partners to drive pipeline growth and revenue attainment.
Channel Sales Growth
- Drive partner-sourced and partner-influenced sales opportunities across Cologix's portfolio.
- Collaborate with partners on prospecting, opportunity development, and account strategy.
- Assist partners throughout the sales cycle, including solution positioning, pricing, proposals, and negotiations.
- Facilitate introductions between partners and Cologix sales, engineering, and leadership teams when necessary.
Partner Enablement
- Conduct regular partner training sessions on Cologix products, solutions, competitive positioning, and market trends.
- Ensure partners understand Cologix's value proposition around colocation, interconnection, cloud connectivity, disaster recovery, and AI-ready infrastructure.
- Promote partner programs, incentives, and marketing initiatives designed to increase partner engagement.
Cross-Functional Collaboration
- Work closely with regional sales teams to align direct and indirect sales efforts.
- Partner with marketing to execute regional campaigns, events, webinars, and partner-focused programs.
- Collaborate with sales engineering and product teams to address customer and partner requirements.
- Maintain accurate forecasts, partner activity, and pipeline visibility within CRM systems.
Performance Management
- Meet or exceed assigned bookings, revenue, and pipeline generation targets.
- Track partner performance metrics and implement improvement plans where necessary.
- Provide regular business reviews and market intelligence to sales leadership.
What makes you a good fit
Required
- Bachelor's degree in Business, Marketing, Technology, or related field; equivalent experience considered.
- 5+ years of channel sales, partner management, business development, or indirect sales experience.
- Experience selling or supporting data center, colocation, cloud, telecommunications, connectivity, managed services, or infrastructure solutions.
- Demonstrated success recruiting and growing channel partner relationships.
- Strong understanding of the technology advisor and agent channel ecosystem.
- Experience managing complex B2B sales opportunities.
- Excellent presentation, communication, and relationship-building skills.
- Ability to travel throughout the Midwest region (approximately 20-50%).
Preferred
- Experience selling data center, interconnection, cloud connectivity, or digital infrastructure solutions.
- Existing relationships within the Midwest technology advisor, MSP, cloud, carrier, and consultant communities.
- Knowledge of hyperscale, AI infrastructure, cloud networking, and hybrid IT environments.
- Experience using Salesforce or similar CRM platforms.
Key Competencies
- Strategic Partner Development
- Channel Program Execution
- Consultative Selling
- Territory Planning
- Executive Relationship Management
- Negotiation & Influence
- Pipeline Development
- Forecasting & CRM Management
- Collaboration & Teamwork
- Results Orientation
Success Metrics
- Channel-sourced bookings and revenue attainment
- New partner recruitment and activation
- Partner-generated pipeline growth
- Partner engagement and enablement metrics
- Forecast accuracy
- Regional market penetration and share growth…
