Content Marketer

What you'll do

• Own and evolve OakNorth’s organic content strategy across Lending, Business Banking and Personal Savings
• Create high-quality editorial content across Lending, Business Banking and Personal Savings
• Write engaging long-form pieces such as articles, blogs, guides, explainers, reports and lead magnets
• Develop thought leadership content that positions OakNorth as an expert across lending, business banking and personal savings
• Translate complex financial products, customer problems and market trends into clear, accessible stories
• Identify high-impact content opportunities using SEO insights, customer research, commercial priorities and AI-assisted analysis of search intent and content gaps
• Use AI tools responsibly to accelerate research, generate structured first drafts, refine clarity, and optimise existing content while maintaining strong editorial oversight and regulatory accuracy
• Continuously test and improve content performance using data, AI-supported optimisation techniques and structured experimentation
• Work with cross-product subject matter experts to ensure content is accurate, insightful and customer-focused
• Identify content opportunities based on customer questions, market trends and commercial priorities
• Plan and contribute to editorial themes and content calendars
• Edit, refine and elevate content to maintain clarity, consistency and quality across channels
• Maintain and help evolve OakNorth’s tone of voice across customer-facing content

What success looks like

• More customers discovering OakNorth through high-quality, engaging content, ultimately driving growth
• Customers having a clearer understanding of what OakNorth does and how our products help them
• Strong engagement with content, measured through readership, time spent, downloads and return visits
• OakNorth being recognised as a trusted voice across lending, business banking and personal savings
• A consistent pipeline of thoughtful, relevant content that supports growth and brand credibility
• Strong collaboration with Product Marketing, Growth and Commercial teams to ensure content supports wider business goals

What we’re looking for

• Proven experience as a content writer, journalist or editorial lead, ideally covering complex or technical topics
• Strong writing and storytelling skills, with the ability to engage and educate different audiences
• Experience creating long-form content, thought leadership or editorial pieces rather than short-form ad copy
• Ability to simplify complex subjects while maintaining accuracy and credibility
• A curious mindset and confidence interviewing stakeholders or subject matter experts
• Clear, structured thinking and strong attention to detail
• Comfortable managing multiple pieces of content across different products and themes
• Experience in fintech, financial services or B2B is a plus, but not essential