Original listing text, shown exactly as published by the company.
Your Impact
- Own brand architecture: Design framework unifying DPN, Fresh, SaaS, and Supply Chain under BEP while preserving segment differentiation. Create positioning exercises, architecture briefs, and integration transition plans.
- Build content strategy: Define comprehensive roadmap across owned channels (web, blog, email, collateral), social media, and earned media. Own editorial calendar, standards, and cross-functional workflow. Measure against division priorities.
- Establish thought leadership: Position proprietary data assets as industry authority. Own insights, research publications, press strategy, and meaningful earned media placements that amplify credibility.
- Maintain brand identity: Evolve visual identity and voice to reflect positioning. Ensure consistency across all touchpoints while enabling division-specific customization within guardrails.
- Lead social media: Build playbook across divisions. Own execution on LinkedIn, Twitter, and relevant channels. Amplify thought leadership, support operator acquisition, build community. Track and optimize performance.
- Support M&A integration: Assess brand positioning post-close. Define integration approach (rebrand / co-brand / migrate) and messaging hierarchy aligned to tier classification. Develop playbook for brand and content strategy.
- Coach editorial standards: Set communication bar—clarity, voice, intent. Build and mentor team; codify standards in scalable playbooks.
- Integrate AI into operations: Identify opportunities for AI in ideation, drafting, personalization, and efficiency. Establish guidelines maintaining brand voice and editorial rigor.
What you bring?
- 8-12 years in content strategy, brand management, or marketing leadership at B2B companies
- Track record consolidating brands, repositioning portfolios, or unifying messaging across divisions
- Strong writing, editing, and coaching skills; ability to set and maintain editorial standards
- Experience measuring content performance and linking narrative to business outcomes
- Social media strategy and execution; press strategy and media relations experience
- Systems thinking: build playbooks, codify standards, obsessed with scalability
- Stakeholder management and influence without authority
- Comfort with data, metrics, and AI tools for content augmentation
- Understanding of B2B buyer journey and operator/distributor context
- Nice to have: M&A integration, foodservice/hospitality industry knowledge, thought leadership program scale-up
Not sure you meet every qualification? Studies show that diverse applicants often hesitate to apply unless they check every box. At Buyers Edge Platform, we value authenticity and inclusion—if you're excited about the role, we encourage you to apply. You might be exactly who we’re looking for!
What's In This For You
- Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match.
- Grow with us. Enjoy strong training, development, and competitive pay.
- Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required.
We welcome all.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.
