Director, Creative Strategy (Organic Social)

About the Role

We're looking for a visionary creative leader with deep experience building platform-native content strategies for organic social, primarily Instagram and TikTok, with fluency across other channels. You're able to dive deep into the feed and give tactical feedback on statics, hooks, pacing, captions, and edit structure, but understand how to thread the needle between brand world-building, content systems, and organic distribution. You're likely a Social or Creative Strategist by trade with a background in Content Creation, Video Editing, or Community-Led Growth. You are hyper-focused on earned attention and building owned channels that compound into audience, affinity, and revenue.

You'll work on our Organic Social and/or Performance Creative service, our AI-powered creative engagement for brands that want to work with us on the following:

• Expertise: Engage us for our expertise in organic social, which includes building content strategies, creative direction, and building an organic social engine that audiences want to follow and connect with.
• Engagement: Deliver game-changing creative that builds brand worlds and sells products and services better than anyone else.
• Diversity: Increase the creative diversity of their social or ad program through the use of multiple ad formats: statics, motion, video, UGC, AI.
• Volume: Increase the volume of their creative program by delivering upwards of 50+ new creatives per month with the intention of scaling that as needed.

This role is for individuals who want to be at the forefront of social-first creative, AI in marketing, and join a team that is building the best creative content culture in the business. You will work directly on our Creative Team to output content. You will also work with our Social Commerce team to brief creator and UGC content, and our Paid Media team to identify organic winners worth scaling into paid. Generally, your work will be the front door to each brand we represent.

This role is ideal for someone who thrives at the intersection of creativity, AI, and platform fluency, combining bold visual storytelling with data-informed content decisions. You'll report to the Director of Creative and lead Designers and Editors to execute organic assets across formats, including statics, GIFs, short-form video, carousels, motion graphics, Stories, and creator content. Your work will directly impact client growth by delivering a high volume of native content, elevated creative direction, and data-backed content frameworks.

This is a fully remote role operating in the EST Time Zone and all business is conducted 100% in English.

What you'll do

Responsibilities

• Organic Content Strategy: Lead high-tempo content strategy and direction for full-funnel organic programs, typically Instagram and TikTok. Own content pillars, editorial calendars, creative direction, and the briefing process end-to-end.
• Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to grow audiences and sell products through native short-form video.
• Community and Brand Voice: Own each brand's social voice and presence. Direct community management, trend response, and the rapid-turnaround content that keeps a brand relevant in the feed.
• Data Analysis: Translate a client's brand strategy and platform data into clear, compelling content concepts. This includes metrics like hook retention, watch time, completion rate, engagement rate, saves, shares, follower growth, and comment sentiment. You're super comfortable adapting content to move these numbers.
• Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including short-form video, carousels, Stories, motion, and storyboards. You're capable of jumping into Figma to shape up a layout or whip up an edit in CapCut yourself without concern, if need be. This isn't the role for strategy-only folks.
• Executive Presentation: Present content work and channel strategy to stakeholders and clients with clarity, confidence, and strategic rationale.
• Performance Iteration: Monitor platform data and social listening in collaboration with the team to inform content iterations and improve results over time. Identify organic winners worth promoting into paid.
• Team Building: Establish processes, systems, and content frameworks that raise the floor on quality and speed. Continuously refine our Organic Social service so it scales without losing rigor as volume grows.

You should apply if this sounds like you

• 2+ years in a Director-level or equivalent leadership role, with experience leading content strategy, managing teams, and driving organic growth results.
• 4+ years of organic social work, with specific focus on short-form video and native content for Instagram and TikTok. If you have not grown an organic account or driven content strategy on these platforms, this role is not for you.
• A digital portfolio showcasing organic content work that includes short-form video, creator content, and carousels. Examples of what you did to move metrics like watch time, engagement rate, saves, or follower growth. Evidence of strong creative range across highly designed and low-fidelity, native content.
• You can storyboard, shoot, cut, and ship content. You can jump into CapCut to fix pacing and into Figma, Photoshop, or Illustrator to polish assets. Strategy-only folks will not be a fit.
• You speak in hooks, formats, and platform metrics. You know hook retention, watch time, completion rate, engagement rate, saves, shares, and follower growth, and you use them to decide what to make next.
• You understand how each platform's distribution works and why content earns reach, not just why it looks good.
• You already use tools like Claude, Midjourney, Perplexity, Runway, or similar to increase speed and volume. You have shipped content with AI-assisted elements, not just experiments.
• You're an excellent communicator, both in writing and when presenting to clients. You give crisp, actionable feedback to designers and editors and know how to navigate pushback from clients.
• You can turn vague goals into testable content concepts, track results, and call the next iteration without hand-holding.
• Comfortable in Figma including Auto Layout, components, and systems. Strong in Adobe Creative Suite and short-form editing tools.

Hard disqualifiers

• No organic social growth experience on Instagram or TikTok.
• No portfolio link or no organic performance context.
• Strategy-only with no hands-on content creation ability.
• Not excellent in client presentation and channel storytelling.

What It's Like to Work at DarkroomDarkroom is not a typical agency. We are looking for A players who want to build something great. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. No egos, no red tape — just world-class talent building something remarkable.

We believe in autonomy with accountability, truth over comfort, and outcomes over optics.

• Unlimited PTO + US holidays: Rebooting is part of the work. Take the time you need to stay sharp.
• Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include the Brazil and Spain.
• Health & Wellness: Company-sponsored medical, dental, and vision coverage.
• Finances, growth, and retirement: Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities to help you save and grow as the company grows.
• Parental Leave: Flexible parental leave to support new parents during this important transition.
• Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.

Compensation

The base salary range for this role is $120,000-$140,000 per year. This range represents the anticipated minimum and maximum for this position and applies to candidates based in New York, including New York City, in compliance with the New York State Pay Transparency Law and the New York City Salary Transparency Law. Actual compensation within this range will be determined based on experience, skills, and qualifications. This role is also eligible for performance-based compensation. A summary of benefits is listed above.

Equal Opportunity StatementDarkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.